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新鲜
案例简介：车主和司机不太可能知道这样一个事实，即就更好的驾驶性能和更长的使用寿命而言，汽油的新鲜度优于他们汽车的发动机。这就是PT将品牌资产定位为 “PT fresh & new” 的地方，它与PT每一滴汽油的最高质量和新鲜度产生共鸣。关键信息 “PT fresh & new” 持续传达了四年多，并取得了成功。然而，随着PT已经超越了一家能源公司，成为零售业务的生态系统。作为负责PT通信的商业伙伴，Leo Burnett Group Thailand看到了将这一强大的品牌资产提升到一个新水平的机会。这部电影是通过一位日本厨师推出的故事讲述，他是真正的新鲜大师，参观PT的加油站，以证明新鲜和新的全套产品和服务。由大师保证，人们在上路前会体验到同样的满足感和刷新。由Leo Burnett，泰国为PT制作的电影广告，类别包括: 汽车，工业，农业，零售服务。
新鲜
案例简介：Car owners and drivers are less likely to know the fact that freshness of the gasoline is superior to their car’s engine, in terms of better driving performance and its longer lifespan. This is where PT positioned the brand equity as “PT fresh & new” that resonates with the highest quality and freshness in every drop of PT’s gasoline. The key message “PT fresh & new” was consistently communicated for more than four years with success. However, as PT has grown beyond just an energy company and becoming an ecosystem of retail business. The Leo Burnett Group Thailand, as a business partner in charge of PT’s communications, saw an opportunity to bring this strong brand equity to the next level. The film was launch storytelling through a Japanese chef, the real master of freshness who visiting PT’s gas station to prove out the fresh & new full range of products and services. Guaranteed by the master that people will experience the same satisfaction and refresh before hitting back on the road. Film advertisement created by Leo Burnett, Thailand for PT, within the categories: Automotive, Industrial, Agriculture, Retail Services.
Fresh
案例简介：车主和司机不太可能知道这样一个事实，即就更好的驾驶性能和更长的使用寿命而言，汽油的新鲜度优于他们汽车的发动机。这就是PT将品牌资产定位为 “PT fresh & new” 的地方，它与PT每一滴汽油的最高质量和新鲜度产生共鸣。关键信息 “PT fresh & new” 持续传达了四年多，并取得了成功。然而，随着PT已经超越了一家能源公司，成为零售业务的生态系统。作为负责PT通信的商业伙伴，Leo Burnett Group Thailand看到了将这一强大的品牌资产提升到一个新水平的机会。这部电影是通过一位日本厨师推出的故事讲述，他是真正的新鲜大师，参观PT的加油站，以证明新鲜和新的全套产品和服务。由大师保证，人们在上路前会体验到同样的满足感和刷新。由Leo Burnett，泰国为PT制作的电影广告，类别包括: 汽车，工业，农业，零售服务。
Fresh
案例简介：Car owners and drivers are less likely to know the fact that freshness of the gasoline is superior to their car’s engine, in terms of better driving performance and its longer lifespan. This is where PT positioned the brand equity as “PT fresh & new” that resonates with the highest quality and freshness in every drop of PT’s gasoline. The key message “PT fresh & new” was consistently communicated for more than four years with success. However, as PT has grown beyond just an energy company and becoming an ecosystem of retail business. The Leo Burnett Group Thailand, as a business partner in charge of PT’s communications, saw an opportunity to bring this strong brand equity to the next level. The film was launch storytelling through a Japanese chef, the real master of freshness who visiting PT’s gas station to prove out the fresh & new full range of products and services. Guaranteed by the master that people will experience the same satisfaction and refresh before hitting back on the road. Film advertisement created by Leo Burnett, Thailand for PT, within the categories: Automotive, Industrial, Agriculture, Retail Services.
新鲜
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