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TMX集团: 未来是你在花园里看到的
案例简介:
TMX集团: 未来是你在花园里看到的
案例简介:
TMX Group: The Future is Yours to See by The Garden
案例简介:
TMX Group: The Future is Yours to See by The Garden
案例简介:
TMX集团: 未来是你在花园里看到的
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TMX Group: The Future is Yours to See by The Garden
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Toronto-based creative shop The Garden has created a new global marketing campaign for TMX Group, which offers access to Canada’s capital markets through the country’s biggest ecosystem of exchanges including Toronto Stock Exchange, Montreal Exchange, Venture Exchange.The new brand campaign, 'The Future is Yours to See', highlights how the business world is changing. From artificial intelligence to self-driving cars to data-driven insights and predictions, the future is unfolding right before our eyes. The campaign demonstrates TMX’s understanding of that future, and positions them as an innovative, technology-driven organization that can help companies and entrepreneurs realize their visions and define their own futures.The overall writing tone in the out-of-home was intended to take traditional business cliches and turn them on their head, signaling the end of the 'old way' of doing things and offering a fresh perspective on where the world of business is going.CreditsCampaign Title: 'The Future is Yours to See'Client: TMX GroupAlison Simpson - senior vice president marketing, Communications & BrandAgency: The GardenCreative director: Shane OgilvieStrategy director: Shari WalczakStrategists: Darla Miazdyck, Sarah PhillipsArt director: Grant ClelandCopywriters: Sean Atkinson, Erin BeaupreProject cultivator: Jessica LaxDesign director: Omar MorsonDesigner: Adriana MahaleanDirector of visual media: Jamie MorrenPrint producer: Kari Macknight DearbornBroadcast producer: Melanie LambertsenEditor: Brett ErinaPost house: The VanityAudio house: Pirate Radio & TelevisionDirector, composer: Chris TaitSound engineer: Keith OhmanProducer: Lauren DaviesMedia: Wills & coJeff WillsDave Fernandes
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