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我的第一个朋友
案例简介：Huggies “我的第一个朋友” 为了给每个人提供与朋友庆祝友谊日的机会，奥美阿根廷公司与 Huggies 一起开发了一个原创想法, 把两个婴儿放在一起，以一种非常特殊的方式分享这个特殊的日子。 该机构设计了一个特殊的婴儿床，在友谊日，两个新生婴儿可以一起度过这个活动。这个想法在 Bazterrica 诊所注册，并得到婴儿父母、产科医生和护士的支持。 为了在分娩前的最后几分钟陪伴每个家庭，该机构与产科医生和期待他们的孩子在友谊日出生的夫妇进行了接触。我们和他们分享了之前所有准备工作和去医院的焦虑。婴儿出生几小时后，他们都有了第一个朋友。
我的第一个朋友
案例简介：Huggies "My First Friend" In order to provide everybody the chance to celebrate Friendship Day with a friend, Ogilvy & Mather Argentina developed with Huggies an original idea, putting together two infants to share this special day in a very particular way. With Maximiliano Maddalena and Javier Mentasti as ECDs, the agency designed a special crib so that on Friendship Day two newborn babies could spend this event together. The idea was registered at the Bazterrica Clinic and was supported by the baby’s parents, obstetricians and nurses. In order to accompany each family during the last minutes before giving birth, the agency got involved with the obstetricians and couples who were expecting their babies to be born on Friendship Day. We shared with them the anxiety of all the previous preparations and their way to the hospital. Few hours after the babies were born, they both had their first friend right alongside.
My First Friend
案例简介：Huggies “我的第一个朋友” 为了给每个人提供与朋友庆祝友谊日的机会，奥美阿根廷公司与 Huggies 一起开发了一个原创想法, 把两个婴儿放在一起，以一种非常特殊的方式分享这个特殊的日子。 该机构设计了一个特殊的婴儿床，在友谊日，两个新生婴儿可以一起度过这个活动。这个想法在 Bazterrica 诊所注册，并得到婴儿父母、产科医生和护士的支持。 为了在分娩前的最后几分钟陪伴每个家庭，该机构与产科医生和期待他们的孩子在友谊日出生的夫妇进行了接触。我们和他们分享了之前所有准备工作和去医院的焦虑。婴儿出生几小时后，他们都有了第一个朋友。
My First Friend
案例简介：Huggies "My First Friend" In order to provide everybody the chance to celebrate Friendship Day with a friend, Ogilvy & Mather Argentina developed with Huggies an original idea, putting together two infants to share this special day in a very particular way. With Maximiliano Maddalena and Javier Mentasti as ECDs, the agency designed a special crib so that on Friendship Day two newborn babies could spend this event together. The idea was registered at the Bazterrica Clinic and was supported by the baby’s parents, obstetricians and nurses. In order to accompany each family during the last minutes before giving birth, the agency got involved with the obstetricians and couples who were expecting their babies to be born on Friendship Day. We shared with them the anxiety of all the previous preparations and their way to the hospital. Few hours after the babies were born, they both had their first friend right alongside.
我的第一个朋友
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My First Friend
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