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山地实验
案例简介：由于焦虑水平很高，Cerveza Patagonia进行了一项实验，通过将参与者浸入山区来减少焦虑。心理学家对20名压力和焦虑程度很高的参与者进行了采访，然后选择了3名参与者在巴西南部山城坎巴拉的木屋中度过了一周。在实验之前，期间和之后，测量了他们的耐心，睡眠质量，疲劳，易怒，自我批评和强迫进食的水平。Beta Collective，巴西巴塔哥尼亚创建的综合广告，类别内: 酒精饮料。
山地实验
案例简介：With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. Integrated advertisement created by Beta Collective, Brazil for Patagonia, within the category: Alcoholic Drinks.
The Mountain Experiment
案例简介：由于焦虑水平很高，Cerveza Patagonia进行了一项实验，通过将参与者浸入山区来减少焦虑。心理学家对20名压力和焦虑程度很高的参与者进行了采访，然后选择了3名参与者在巴西南部山城坎巴拉的木屋中度过了一周。在实验之前，期间和之后，测量了他们的耐心，睡眠质量，疲劳，易怒，自我批评和强迫进食的水平。Beta Collective，巴西巴塔哥尼亚创建的综合广告，类别内: 酒精饮料。
The Mountain Experiment
案例简介：With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. Integrated advertisement created by Beta Collective, Brazil for Patagonia, within the category: Alcoholic Drinks.
山地实验
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The Mountain Experiment
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