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也许你只需要一个士力架
案例简介：听说过舰队吗？它是Twitter的实时视频共享平台 (a-la Instagram故事，SnapChat等)，并且在8月3日上已失效。尽管大多数品牌都大声疾呼要成为任何新社交平台上的第一个品牌，但SNICKERS却在灭绝之前就已成为使用车队的最后一个品牌。8月3日也恰好是 “抓点坚果” 的一天。为了庆祝，士力架在周一 (8月2日) 开始运营一系列车队，宣传抽奖活动，以赢得第二天下午发射的免费士力架。唯一的问题？最终舰队发布后不久，舰队就被停用了，抽奖活动从未真正上线…… 为什么士力架会试图在即将死亡的社交平台上发起一场运动？他们的社交媒体经理饿了，错过了备忘录。士力架很快弥补了snafu在推特上发布的促销信息，并为20位在评论中回复的关注者提供了免费的盒子。美国BBDO为士力架制作的数字广告，类别为: 糖果、小吃。
也许你只需要一个士力架
案例简介：Ever heard of Fleets? It was Twitter’s real-time video-sharing platform (a-la Instagram Stories, SnapChat etc.), and it went defunct on August 3rd. While most brands clamor to be the first on any new social platform, SNICKERS comedically became the last brand to ever use Fleets, just before it went extinct. August 3rd also happens to be “Grab Some Nuts” Day. To celebrate, SNICKERS began running a series of Fleets on Monday (August 2nd) promoting a sweepstakes to win boxes of free SNICKERS that would launch the following afternoon. The only issue? Fleets was deactivated a moment after the final Fleet was posted and the sweepstakes never actually went live… Why would SNICKERS try to launch a campaign on a social platform that’s about to die? Their Social Media Manager was hungry and missed the memo. SNICKERS quickly made up for the snafu tweeting the promo instead and offering the free boxes to 20 followers who reply in the comments. Digital advertisement created by BBDO, United States for Snickers, within the category: Confectionery, Snacks.
Maybe you just need a Snickers
案例简介：听说过舰队吗？它是Twitter的实时视频共享平台 (a-la Instagram故事，SnapChat等)，并且在8月3日上已失效。尽管大多数品牌都大声疾呼要成为任何新社交平台上的第一个品牌，但SNICKERS却在灭绝之前就已成为使用车队的最后一个品牌。8月3日也恰好是 “抓点坚果” 的一天。为了庆祝，士力架在周一 (8月2日) 开始运营一系列车队，宣传抽奖活动，以赢得第二天下午发射的免费士力架。唯一的问题？最终舰队发布后不久，舰队就被停用了，抽奖活动从未真正上线…… 为什么士力架会试图在即将死亡的社交平台上发起一场运动？他们的社交媒体经理饿了，错过了备忘录。士力架很快弥补了snafu在推特上发布的促销信息，并为20位在评论中回复的关注者提供了免费的盒子。美国BBDO为士力架制作的数字广告，类别为: 糖果、小吃。
Maybe you just need a Snickers
案例简介：Ever heard of Fleets? It was Twitter’s real-time video-sharing platform (a-la Instagram Stories, SnapChat etc.), and it went defunct on August 3rd. While most brands clamor to be the first on any new social platform, SNICKERS comedically became the last brand to ever use Fleets, just before it went extinct. August 3rd also happens to be “Grab Some Nuts” Day. To celebrate, SNICKERS began running a series of Fleets on Monday (August 2nd) promoting a sweepstakes to win boxes of free SNICKERS that would launch the following afternoon. The only issue? Fleets was deactivated a moment after the final Fleet was posted and the sweepstakes never actually went live… Why would SNICKERS try to launch a campaign on a social platform that’s about to die? Their Social Media Manager was hungry and missed the memo. SNICKERS quickly made up for the snafu tweeting the promo instead and offering the free boxes to 20 followers who reply in the comments. Digital advertisement created by BBDO, United States for Snickers, within the category: Confectionery, Snacks.
也许你只需要一个士力架
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Maybe you just need a Snickers
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