John Lewis' 2018 Christmas advert, ‘The Boy and the Piano’ tells the story of how Sir Elton John’s first piano was ‘more than just a gift’.CreditsCLIENTADVERTISER: John Lewis & PartnersSOCIAL MEDIA MANAGER: (Senior) Eva BojitosCLIENTS: Customer Director: Craig Inglis, Marketing Director: Becky Brock, Head of Brand & Social Marketing: Liz LeBreton, Senior Brand Marketing Manager: Emma Wood, Brand Marketing Manager: Holly Kicul, Brand Marketing Manager: Emma RuleCREATIVE AGENCYCREATIVE AGENCY: adam&eveDDBART DIRECTOR: Ant NelsonCHIEF CREATIVE OFFICER: Richard BrimACCOUNT MANAGEMENT: Katie BriefelGROUP EXECUTIVE CREATIVE DIRECTOR: Ben TollettCHIEF PRODUCTION OFFICER: Anthony FalcoBUSINESS DIRECTOR: Sam BrownINTERACTIVE PARTNER: Simon AdamsonSENIOR CONTENT PLANNER: Jess TaylorACCOUNT DIRECTOR: Skye StoppaniPROJECT MANAGER: Ian HughesLEGAL COUNSEL: Emma Cowland, Annika PatelSENIOR PRODUCER: Sally PritchettSENIOR PLANNER: Charlotte WoodBUSINESS AFFAIRS: Aleyna Le Fevre, Amy Brunton, Dolores King, Gemma Davies, Klaudia Jozwicka, Lois Edwards, Mar SolerASSISTANT PRODUCER: Natasha AldersonCEO: Tammy EinavMANAGING PARTNER: Miranda HipwellMEDIA AGENCYMEDIA AGENCY: MGOMDBUSINESS DIRECTOR: Andrew DarbyACCOUNT MANAGER: Lauren AshfordCEO: Tim PearsonEXECUTIVE DIRECTOR: Clare PetersHEAD OF PLANNING: Clare PetersHEAD OF RETAIL: David BrattPRODUCTION COMPANYPRODUCTION COMPANY: Academy FilmsEXECUTIVE PRODUCER: Simon CooperDIRECTOR: Seb EdwardsPRODUCER: Shirley O’ConnorPRODUCTION ASSISTANTS: Antonia VickersDIRECTOR OF PHOTOGRAPHY: Chase IrvinHAIR & MAKE UP: Maralyn Sherman, Prosthetics: Connor O’SullivanBEHIND THE SCENES: Ronan PollockCOSTUME: Joanna JohnstonPRODUCTION MANAGER: Rachael DonsonPRODUCTION DESIGNER: Robin BrownOFFLINEEDIT COMPANY: The Assembly RoomsEDITOR: Sam Rice EdwardsPOST PRODUCTION / VFXPOST PRODUCTION COMPANY: MPCCOLOURIST: Jean-Clement Soret2D LEAD: Kamen Markov2D ARTISTS: Daniel Benjamin, Kalle Kohlstrom, Pratyush Paruchuri, Shaik Abdul Adil, Dilshad Alam, Uday Veerepalli, Ragesh Ramachandran, Bruno Roosewelt, Kajal Pandya, Priyanka Dey, Rajesh S, Joshi John, Mahendra Natha Reddy, Gokula Krishnan, Kishan Katr, Aitor ArroyoVFX SUPERVISORS: Anthony Bloor and Kamen MarkovVFX EXECUTIVE PRODUCER: Phil Whalley3D LEAD: Anthony Bloor3D ARTISTS: Jessie Amadio, Chris Welsby, David Bryan, Silvia Bartoli, Maximilian Mallmann, Kubisi Younis, Andy Steele, Tom Carrick, Ganesh Kumar S, Shridhar Bhat, Ankit Dheraj Toppo, Konduru Achiraju, Shaik Abdul Rahim, Elangovan GaneshanMUSICMUSIC SUPERVISION: FactoryMUSIC PRODUCTION: Anthony MooreSOUNDSOUND COMPANY: FactoryPRODUCER: Rebecca BellSOUND DESIGN & MIX: Anthony Moore