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虚拟碰撞广告牌
案例简介：巴黎道路安全管理局和服务计划给行人带来了相当大的冲击…… 因为他们自己的保护服务计划于 3月22日在巴黎举行了一次前所未有的实地行动，以提高人们对粗心行人的危险的认识,这导致每年有 4,500 名受害者 Ile-de-France.The 行动背后的想法是在繁忙的鹈鹕十字路口附近展示一个专门设计的交互式数字广告牌。智能广告牌配有运动探测器、扬声器和摄像头，每当行人试图过马路时，就会发出尖叫轮胎的声音，同时还会显示 “红人”。不服从命令的行人受惊的脸直接投射在广告牌上。他们的脸随后出现在道路安全广告牌上，他们的照片显示在标题旁边: “不要面对死亡。检查灯光并安全穿过 ”。在现实生活条件下制作的数字视频和海报将被用作即将到来的 “奎扎因民宅民宅” (2017年5月28日) (火车站广告牌, facebook 活动等)
虚拟碰撞广告牌
案例简介：THE PARISIAN ROAD SAFETY AUTHORITY AND SERVICEPLAN GIVE PEDESTRIANS QUITE A SHOCK… FOR THEIR OWN PROTECTIONServiceplan held an unprecedented field operation on 22nd March in Paris to raise awareness about the dangers of being a careless pedestrian, which results in 4,500 victims each year in Ile-de-France.The idea behind the operation was to display a specially designed interactive digital billboardnear a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of squealing tyres whenever a pedestrian attempted to cross the road while the “red man” was displayed.The frightened faces of the disobedient pedestrians were projected directly onto the billboard. Their faces were then featured on the road safety billboards, and their photographs are shown alongside the caption: “Don’t look death in the face. Check the lights and cross safely”.The digital video and posters, created under real-life conditions, will be used as part of the forthcoming "Quinzaine Régionale des Usagers Vulnérables" (15-28 May 2017) (train station billboards, Facebook campaign, etc.)
Virtual Crash Billboard
案例简介：巴黎道路安全管理局和服务计划给行人带来了相当大的冲击…… 因为他们自己的保护服务计划于 3月22日在巴黎举行了一次前所未有的实地行动，以提高人们对粗心行人的危险的认识,这导致每年有 4,500 名受害者 Ile-de-France.The 行动背后的想法是在繁忙的鹈鹕十字路口附近展示一个专门设计的交互式数字广告牌。智能广告牌配有运动探测器、扬声器和摄像头，每当行人试图过马路时，就会发出尖叫轮胎的声音，同时还会显示 “红人”。不服从命令的行人受惊的脸直接投射在广告牌上。他们的脸随后出现在道路安全广告牌上，他们的照片显示在标题旁边: “不要面对死亡。检查灯光并安全穿过 ”。在现实生活条件下制作的数字视频和海报将被用作即将到来的 “奎扎因民宅民宅” (2017年5月28日) (火车站广告牌, facebook 活动等)
Virtual Crash Billboard
案例简介：THE PARISIAN ROAD SAFETY AUTHORITY AND SERVICEPLAN GIVE PEDESTRIANS QUITE A SHOCK… FOR THEIR OWN PROTECTIONServiceplan held an unprecedented field operation on 22nd March in Paris to raise awareness about the dangers of being a careless pedestrian, which results in 4,500 victims each year in Ile-de-France.The idea behind the operation was to display a specially designed interactive digital billboardnear a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of squealing tyres whenever a pedestrian attempted to cross the road while the “red man” was displayed.The frightened faces of the disobedient pedestrians were projected directly onto the billboard. Their faces were then featured on the road safety billboards, and their photographs are shown alongside the caption: “Don’t look death in the face. Check the lights and cross safely”.The digital video and posters, created under real-life conditions, will be used as part of the forthcoming "Quinzaine Régionale des Usagers Vulnérables" (15-28 May 2017) (train station billboards, Facebook campaign, etc.)
虚拟碰撞广告牌
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Virtual Crash Billboard
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基本信息
- 广告战役： #Virtual Crash Billboard#
- 广告品牌： Sécurité routière IDF
- 发布日期： 2017-09-01
- 行业领域： 其他
- 媒体类别： 短视频 , 户外
- 广告语言： 法语
- 媒介平台： 网络
- 获得奖项：
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