IKEA: Cook This Page|短视频|广告营销案例【ADGuider广告指南】

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宜家: 烹饪这一页

案例简介：说到烹饪晚餐，大多数人发现新的食谱令人生畏。为了向人们展示在厨房里获得创意可能非常简单，我们创建了宜家: 库克本页羊皮纸食谱系列。我们用独特的印刷工艺重新设计了食谱，制作了一本交互式烹饪书。食谱印在羊皮纸上。配料空白被测量到大小，让人们很容易确定要添加多少酱或盐。人们填空，滚，煮，吃!食谱结合了宜家食品和厨房用品。

宜家: 烹饪这一页

案例简介：When it comes to cooking dinner, most people find new recipes to be intimidating. To show people that getting creative in the kitchen can be deliciously simple, we created IKEA: The Cook This Page Parchment Paper Recipe Series. We reinvented the recipe with a unique printing process, resulting in an interactive cook book. The recipes were printed on parchment cooking paper. The ingredient blanks were measured to size, making it easy for people determine how much sauce or salt to add. People fill in the blanks, roll it, cook it, and eat! The recipes incorporated IKEA food and kitchen items.