本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
保持距离。但要保持联系。
案例简介：这个想法是做一些有意义的人在瑞典谁是最孤立的由于新型冠状病毒肺炎-70岁以上的人。这个群体是目前社会上最大的风险群体，与外界的社会接触很少。但作为一家电信公司，Telia可能会有所不同，因为他们提供了物理社交互动的第二个最好的东西，即数字社交。Telia的关系网可以成为一位与世隔绝的70岁祖母和她的孙子孙女之间的桥梁。因此，与Telia一起，我们为每个人提供了超过70年的免费无限数据，使他们更容易与外界保持联系。为了推出它，我们创作了一部电影，孤立的70 + 'ers与他们所爱的人一起唱一首歌。都是在自己家里自己拍摄和完成的。由瑞典Forsman & Bodenfors为Telia创建的电影广告，类别包括: 电子、技术、公共利益、非政府组织。
保持距离。但要保持联系。
案例简介：The idea was to do something meaningful for the people in Sweden who are most isolated due to Covid-19 - people over 70 years old. This group is the biggest risk group in society right now and have very little social contact with the outside world. But as a telco company, Telia could make all the difference, since they offer the next best thing to physical social interaction, digital social interaction. Telia’s network can be the bridge between an isolated 70 year old grandmother and her grandchildren. So together with Telia we gave everyone over 70 years free unlimited data to make it a bit easier for them to stay in touch with the outside world. To launch it we created a film where isolated 70+’ers sing an anthem song together with their loved ones. All filmed and done by themselves in their own homes. Film advertisement created by Forsman & Bodenfors, Sweden for Telia, within the categories: Electronics, Technology, Public Interest, NGO.
Keep your distance. But stay in touch.
案例简介：这个想法是做一些有意义的人在瑞典谁是最孤立的由于新型冠状病毒肺炎-70岁以上的人。这个群体是目前社会上最大的风险群体，与外界的社会接触很少。但作为一家电信公司，Telia可能会有所不同，因为他们提供了物理社交互动的第二个最好的东西，即数字社交。Telia的关系网可以成为一位与世隔绝的70岁祖母和她的孙子孙女之间的桥梁。因此，与Telia一起，我们为每个人提供了超过70年的免费无限数据，使他们更容易与外界保持联系。为了推出它，我们创作了一部电影，孤立的70 + 'ers与他们所爱的人一起唱一首歌。都是在自己家里自己拍摄和完成的。由瑞典Forsman & Bodenfors为Telia创建的电影广告，类别包括: 电子、技术、公共利益、非政府组织。
Keep your distance. But stay in touch.
案例简介：The idea was to do something meaningful for the people in Sweden who are most isolated due to Covid-19 - people over 70 years old. This group is the biggest risk group in society right now and have very little social contact with the outside world. But as a telco company, Telia could make all the difference, since they offer the next best thing to physical social interaction, digital social interaction. Telia’s network can be the bridge between an isolated 70 year old grandmother and her grandchildren. So together with Telia we gave everyone over 70 years free unlimited data to make it a bit easier for them to stay in touch with the outside world. To launch it we created a film where isolated 70+’ers sing an anthem song together with their loved ones. All filmed and done by themselves in their own homes. Film advertisement created by Forsman & Bodenfors, Sweden for Telia, within the categories: Electronics, Technology, Public Interest, NGO.
保持距离。但要保持联系。
暂无简介
Keep your distance. But stay in touch.
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
