McCann London has created an innovative new tool that breathes new life in to one of the humblest of keyboard functions. EscEscape (pronounced ‘Escape Escape’), a new browser extension tool via its client the global flight search and travel deals website, Cheapflights, makes it even easier for desktop computer users to search for and find a range of short getaway options by simply double-tapping their Esc key.Launching in the UK, US, Canada, Australia and New Zealand, and South Africa, EscEscape is a free-to-install extension for Google Chrome users. While consumers increasingly research holidays on their mobiles and tablets, more holidays are now booked on impulse and Mintel research shows that 74% of people still do so on a computer or laptop. Research from Cheapflights itself also shows that over 50% of people search flights when at work.The new EscEscape extension means that when a user taps their keyboard ‘Esc’ key twice, a live flight search runs to find the cheapest, quickest and smartest return flights to nearby destinations. The flight results open in a new browser tab and will be the cheapest option for a weekend break in the next eight weeks. The user is then free to go ahead and book if they like the look of what they see – if not, another ‘double tap’ of the Esc key throws up a new option.CreditsCo-president and chief creative officer: Rob Doubal, Laurence ThomsonCreative director: Jean-Laurent PyCreative: Jim Nilsson, Jacob Bjordal, Jean-Laurent PyAdditional credits: Head of integrated production: Sergio LopezExecutive producer: Gin GoddenAgency producer: Elodie MaceyAccount director: Francois d’EspagnacAccount manager: Tom BainesPlanner: Nick O’QuinnDigital production: Andrei AndreescuProduction company: Next Animation StudioProduction company/publisher: CraftComposer: Adam Smyth, Chris GilbertSound studio: Craft