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男孩不哭
案例简介：从我们出生的那一刻起，我们就按照我们假定的性别进行社会化。甚至不知道，我们在经历某种性别旅程后长大。如果我们走出这条道路，就会产生重大影响。通常，男孩会因为是 “真正的男人” 而受到奖励，因为他们的韧性、运动能力、不惜一切代价赢得比赛、从不退缩、处于控制和无动于衷, 以及他们长大后的性能力。与此同时，女孩被鼓励表达脆弱，在需要时寻求帮助，屈从于他人，重视某些职业，并对自己的性取向保持警惕。在最近的一项研究中，一半的男孩说他们听到家里的男人对女人开玩笑或评论;那些男孩更有可能感到压力，变得强硬，与性别歧视一起玩耍。更大的份额，82%，说他们听到有人批评一个男孩 “表现得像个女孩”。与此同时，新的研究指出，女孩比过去感觉更有力量，比男孩面临更少的性别僵化。这些陈规定型的性别规范，如果内在化，如果不加以控制,可能会给年轻人和成年人带来巨大的伤害，尤其是当他们迫使儿童和年轻人以严格和僵硬的方式行事时。使用危险行为，包括暴力、欺凌、统治和控制男孩、年轻人和男人来证明他们是 “真正的男人”，对他们来说，具有毁灭性的后果, 为了我们的家，学校,社区和工作场所。白丝带的 “男孩不要哭” 视频提请注意刻板的性别陈规定型观念对男孩整个生命周期的影响。为了创造更健康的男性，我们需要鼓励男孩和男人表达各种各样的情感，并理解他们在表达的时候会产生积极的影响。消除性别不平等和一切形式基于性别的暴力的努力要求我们重新思考男子气概的有害方面，以促进更健康、和平和包容的替代办法。这些努力需要尽早开始，这样男孩和年轻人就可以在更健康的男性气质模式下成长。无论你是父母、家庭成员还是教育者，你都可以在结束新的和现有的几代人有毒的男性气质方面发挥积极作用。
男孩不哭
案例简介：From the moment we are born, we are socialized according to our assumed gender. Without even knowing, we grow up following a certain gender journey. If we step outside of that path, there can be significant repercussions.Typically, boys are rewarded for being “real men,” for their toughness, athleticism, for winning at all costs, never backing down, being in control and unemotional, and for their sexual prowess when they grow up. Girls, meanwhile, are encouraged to express vulnerability, seek help when needed, be subservient, value certain careers over others, and be guarded about their sexuality.In a recent study, half of boys said they’d heard men in their family make sexual jokes or comments about women; those boys were more likely to feel pressure to be tough and play along with sexism. An even bigger share, 82 per cent, said they had heard someone criticize a boy for “acting like a girl.”At the same time, new research has pointed to girls feeling more empowered than in the past and facing less gender rigidity than boys.These stereotypical gender norms, when internalized and if unchecked, may lead to tremendous harm for young people and adults, especially when they pressure children and youth to behave in strict and rigid ways. The use of risky behaviours, including violence, bullying, dominance and control among boys, young men and men to prove they are “real men,” has devastating consequences – for them, and for our homes, schools, communities and workplaces.White Ribbon’s “Boys Don’t Cry” video draws attention to the impact of rigid gender stereotypes on boys throughout the life cycle. To create healthier masculinities, we need to encourage boys and men to express a full range of emotions and understand the positive difference they can make when they do. Efforts to eradicate gender inequality and all forms of gender-based violence require that we rethink harmful aspects of masculinity in order to promote healthier, peaceful and inclusive alternatives.These efforts need to start early, so that boys and young men grow up with healthier models of masculinity. Whether you are a parent, family member, or educator, you can play a positive role in ending toxic masculinity in new and existing generations.
Boys don't cry
案例简介：从我们出生的那一刻起，我们就按照我们假定的性别进行社会化。甚至不知道，我们在经历某种性别旅程后长大。如果我们走出这条道路，就会产生重大影响。通常，男孩会因为是 “真正的男人” 而受到奖励，因为他们的韧性、运动能力、不惜一切代价赢得比赛、从不退缩、处于控制和无动于衷, 以及他们长大后的性能力。与此同时，女孩被鼓励表达脆弱，在需要时寻求帮助，屈从于他人，重视某些职业，并对自己的性取向保持警惕。在最近的一项研究中，一半的男孩说他们听到家里的男人对女人开玩笑或评论;那些男孩更有可能感到压力，变得强硬，与性别歧视一起玩耍。更大的份额，82%，说他们听到有人批评一个男孩 “表现得像个女孩”。与此同时，新的研究指出，女孩比过去感觉更有力量，比男孩面临更少的性别僵化。这些陈规定型的性别规范，如果内在化，如果不加以控制,可能会给年轻人和成年人带来巨大的伤害，尤其是当他们迫使儿童和年轻人以严格和僵硬的方式行事时。使用危险行为，包括暴力、欺凌、统治和控制男孩、年轻人和男人来证明他们是 “真正的男人”，对他们来说，具有毁灭性的后果, 为了我们的家，学校,社区和工作场所。白丝带的 “男孩不要哭” 视频提请注意刻板的性别陈规定型观念对男孩整个生命周期的影响。为了创造更健康的男性，我们需要鼓励男孩和男人表达各种各样的情感，并理解他们在表达的时候会产生积极的影响。消除性别不平等和一切形式基于性别的暴力的努力要求我们重新思考男子气概的有害方面，以促进更健康、和平和包容的替代办法。这些努力需要尽早开始，这样男孩和年轻人就可以在更健康的男性气质模式下成长。无论你是父母、家庭成员还是教育者，你都可以在结束新的和现有的几代人有毒的男性气质方面发挥积极作用。
Boys don't cry
案例简介：From the moment we are born, we are socialized according to our assumed gender. Without even knowing, we grow up following a certain gender journey. If we step outside of that path, there can be significant repercussions.Typically, boys are rewarded for being “real men,” for their toughness, athleticism, for winning at all costs, never backing down, being in control and unemotional, and for their sexual prowess when they grow up. Girls, meanwhile, are encouraged to express vulnerability, seek help when needed, be subservient, value certain careers over others, and be guarded about their sexuality.In a recent study, half of boys said they’d heard men in their family make sexual jokes or comments about women; those boys were more likely to feel pressure to be tough and play along with sexism. An even bigger share, 82 per cent, said they had heard someone criticize a boy for “acting like a girl.”At the same time, new research has pointed to girls feeling more empowered than in the past and facing less gender rigidity than boys.These stereotypical gender norms, when internalized and if unchecked, may lead to tremendous harm for young people and adults, especially when they pressure children and youth to behave in strict and rigid ways. The use of risky behaviours, including violence, bullying, dominance and control among boys, young men and men to prove they are “real men,” has devastating consequences – for them, and for our homes, schools, communities and workplaces.White Ribbon’s “Boys Don’t Cry” video draws attention to the impact of rigid gender stereotypes on boys throughout the life cycle. To create healthier masculinities, we need to encourage boys and men to express a full range of emotions and understand the positive difference they can make when they do. Efforts to eradicate gender inequality and all forms of gender-based violence require that we rethink harmful aspects of masculinity in order to promote healthier, peaceful and inclusive alternatives.These efforts need to start early, so that boys and young men grow up with healthier models of masculinity. Whether you are a parent, family member, or educator, you can play a positive role in ending toxic masculinity in new and existing generations.
男孩不哭
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Boys don't cry
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基本信息
- 广告战役： #Boys don't cry#
- 广告品牌： White Ribbon
- 发布日期： 2019-03-01
- 行业领域： 认证机构 , 商务服务 , 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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