营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    皇家皇冠: 三镍制的星期日

    案例简介:

    皇家皇冠: 三镍制的星期日

    案例简介:

    Crown Royal: Sundays at the Triple Nickel

    案例简介:

    Crown Royal: Sundays at the Triple Nickel

    案例简介:

    皇家皇冠: 三镍制的星期日

    暂无简介

    Crown Royal: Sundays at the Triple Nickel

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    Crown Royal is shining a light on Marjorie Eliot, a Harlem, NY legend who has been hosting jazz concerts in her living room every Sunday as a tribute to her late son Phillip and his shared love for music.A 12-minute documentary film, Sundays at the Triple Nickel, made with Stept Studios and directed by Jess Colquhoun, is part of Crown Royal’s push to inspire generosity, and the film is a beautiful example of that. It shows how Eliot, after the tragic loss of her son in 1992, arranged a memorial concert, which turned into a weekly apartment concert every Sunday, without fail, for over 25 years and is still going strong.The film, slightly surreal and grainy, also shows the strength of Eliot to persevere through her losses and continue making music in the Sugar Hill neighborhood in Harlem, in the Triple Nickel building that used to house some jazz legends.The film will be promoted through Crown Royal’s social channels and will have a screening in Harlem to celebrate its release. The brand is taking a year-round grassroots approach to spreading the word about this film, which will include film festival submissions and a series of assets to complement the film that are more brand focused.CreditsCrown Royal (Diageo)Stept StudiosDirector: Jess Colquhoun

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入