本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
案例简介：在比利时，每年有300人因为没有及时获得新器官而死亡。几乎每天都有一个。这就是为什么比利时非营利组织ReBorn-To-Be-Alive
案例简介： BRIEF EXPLANATIONIn Belgium, every year 300 people die because they don't get a new organ in time. That's almost one every day. That's why the Belgian non-profit organisation ReBorn-To-Be-Alive is
2013戛纳广告节移动类金狮:App重生
案例简介：在比利时，每年有300人因为没有及时获得新器官而死亡。几乎每天都有一个。这就是为什么比利时非营利组织ReBorn-To-Be-Alive
2013戛纳广告节移动类金狮:App重生
案例简介： BRIEF EXPLANATIONIn Belgium, every year 300 people die because they don't get a new organ in time. That's almost one every day. That's why the Belgian non-profit organisation ReBorn-To-Be-Alive is
暂无简介
2013戛纳广告节移动类金狮:App重生
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
BRIEF EXPLANATIONIn Belgium, every year 300 people die because they don't get a new organ in time. That's almost one every day. That's why the Belgian non-profit organisation ReBorn-To-Be-Alive is always looking for new and relevant ways to find more organ donors and to inform people about the problem.These days, every big event has its own smartphone application. When the event is over, the app loses its purpose and remains unused. However, a lot of people still keep the app on their phone. We asked big event organizers to give their apps a second life in order to find people who want to give their organs a second life. Via the so-called Reborn App, people learn about organ donation and can easily sign up as an organ donor.大体意思是，在比利时每年都会有近300人没有得到即时的器官捐赠而死亡。比利时公益组织ReBorn联合一些App厂商，把那些活动App重新拿来使用当作媒介。即这些活动App在活动过后可能就不再被用户使用，于是就把这些“被丢弃”的App重新利用起来，当用户更新之后，App的iCon会更新，而打开App的第一页会变成ReBorn的广告：感谢你让App“重生”，如果你有意让别人也可以重生，请帮助我们(死后捐献器官等等)。
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
