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树书树
案例简介：在阿根廷出版业，每年出版 1,500 个标题，每月出版 600万册，每天印刷 4500万多页。生产它们的原材料来自树木。 Peque ñ o editor 是一家独立的儿童图书出版商，希望脱颖而出，创新, 在一个由更大的出版商控制的行业中，通过提出一个足够强大的信息来让他们可见，同时给孩子们留下一份教学。 介绍树书树 -- 读了以后种植的第一本书。它是用无酸纸、可生物降解的生态墨水和 Jacarandá 种子手工制作的，Jacarandá 种子是一种为环境提供大量氧气并有助于消除二氧化碳的本土物种。 这本书被寄给了阿根廷的主要意见领袖，同时它也被曝光在书店里，这样人们就可以看到它发芽了。这本书的经典版本也在出售。 -该倡议迅速引起人们的注意，并通过国家和国际媒体传播: 电视、广播、报纸、博客等。 来自全国不同地区的学校要求出版商在课堂上阅读这本书后，给学生提供一份 “植树日”。 -对佩科诺编辑的认识已经超过 70%，不仅在全国范围内，而且在世界范围内，例如，在意大利、鲁安达、西班牙、智利和巴西种植了复制品。
树书树
案例简介：In the Argentine publishing industry, 1,500 titles are published per year, 6 million copies per month, and more than 45 million pages are printed per day. The raw material to produce them comes out of trees. Pequeño editor is an idependent children’s book publisher that was looking to stand out, innovate, and survive - in an industry controlled by much bigger publishers – by raising a message that was strong enough to make them visible and, at the same time, leave a teaching to children. We introduce TREE BOOK TREE - the first book that, after being read, is planted. It’s handmade with acid-free paper, biodegradable ecological ink, and Jacarandá seeds, a native species that provides a huge amount of oxygen to the environment and helps eliminating carbon dioxide. The book was sent to the main opinion leaders in Argentina, while it was also exposed in bookshops so people could see it germinating. A classic version of the book was also for sale. - The initiative quickly captured people’s attention and it was spread through the national and international media: TV, radio, newspapers, blogs, etc. SSchools from different parts of the country asked the publisher for a copy of Tree Book Tree to carry out “planting days” with students after reading the book in class. - The awareness of Pequeño Editor has grown over a 70%, not only nationally but also worldwide, for example, copies were planted in Italy, Ruanda, Spain, Chile and Brazil.
Tree Book Tree
案例简介：在阿根廷出版业，每年出版 1,500 个标题，每月出版 600万册，每天印刷 4500万多页。生产它们的原材料来自树木。 Peque ñ o editor 是一家独立的儿童图书出版商，希望脱颖而出，创新, 在一个由更大的出版商控制的行业中，通过提出一个足够强大的信息来让他们可见，同时给孩子们留下一份教学。 介绍树书树 -- 读了以后种植的第一本书。它是用无酸纸、可生物降解的生态墨水和 Jacarandá 种子手工制作的，Jacarandá 种子是一种为环境提供大量氧气并有助于消除二氧化碳的本土物种。 这本书被寄给了阿根廷的主要意见领袖，同时它也被曝光在书店里，这样人们就可以看到它发芽了。这本书的经典版本也在出售。 -该倡议迅速引起人们的注意，并通过国家和国际媒体传播: 电视、广播、报纸、博客等。 来自全国不同地区的学校要求出版商在课堂上阅读这本书后，给学生提供一份 “植树日”。 -对佩科诺编辑的认识已经超过 70%，不仅在全国范围内，而且在世界范围内，例如，在意大利、鲁安达、西班牙、智利和巴西种植了复制品。
Tree Book Tree
案例简介：In the Argentine publishing industry, 1,500 titles are published per year, 6 million copies per month, and more than 45 million pages are printed per day. The raw material to produce them comes out of trees. Pequeño editor is an idependent children’s book publisher that was looking to stand out, innovate, and survive - in an industry controlled by much bigger publishers – by raising a message that was strong enough to make them visible and, at the same time, leave a teaching to children. We introduce TREE BOOK TREE - the first book that, after being read, is planted. It’s handmade with acid-free paper, biodegradable ecological ink, and Jacarandá seeds, a native species that provides a huge amount of oxygen to the environment and helps eliminating carbon dioxide. The book was sent to the main opinion leaders in Argentina, while it was also exposed in bookshops so people could see it germinating. A classic version of the book was also for sale. - The initiative quickly captured people’s attention and it was spread through the national and international media: TV, radio, newspapers, blogs, etc. SSchools from different parts of the country asked the publisher for a copy of Tree Book Tree to carry out “planting days” with students after reading the book in class. - The awareness of Pequeño Editor has grown over a 70%, not only nationally but also worldwide, for example, copies were planted in Italy, Ruanda, Spain, Chile and Brazil.
树书树
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Tree Book Tree
暂无简介
基本信息
- 广告品牌： Pequeño Editor
- 发布日期： 2015-03-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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