本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
麦当劳: 里欧 · 伯内特的夜班工人
案例简介:
麦当劳: 里欧 · 伯内特的夜班工人
案例简介:
McDonald's: Night Workers by Leo Burnett
案例简介:
McDonald's: Night Workers by Leo Burnett
案例简介:
麦当劳: 里欧 · 伯内特的夜班工人
暂无简介
McDonald's: Night Workers by Leo Burnett
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
The people who work the night shift often go unnoticed, toiling as road maintenance workers, hospital staff, supermarket stockers and other often thankless jobs. McDonald’s is shining a light on those unsung workers with a spot that appreciates their sometimes thankless efforts.McDonald's and Leo Burnett London teamed up on ‘Night Workers’, celebrating the millions of people working throughout the night in the UK and Ireland that most of us never see, but are appreciated because of their hard work.The spot starts with an alarm going off at 11pm as an invisible human is seen getting up and ready for the day. In each scene, the jobs that night workers do – including looking after patients in hospitals, maintaining roads, re-stocking supermarkets and driving cabs – are highlighted but the workers themselves are invisible.As the spot reaches its end, a road crew walks through a McDonald’s doorway for a break and suddenly becomes visible in their safety gear. The spot emphasizes that the doors of McDonald’s are always open, ready to welcome them.CreditsAgencyLeo Burnett LondonChief Creative Officer Chaka SobhaniAgency contact job titleChloe Siddall – Business DirectorJack Brenman – Account DirectorAlice Pavey – Account ManagerGabriella Kaas – Account ExecutiveEmily Green – Project DirectorPete Heyes – Creative DirectorRory Hall – Senior CreativeSteph Ellis – Senior CreativeLou Pegg – Senior ProducerJoe Beveridge – Senior PlannerThomas Schofield – Junior PlannerClient nameMcDonald’sClient job titleBen Fox – Director of Brand, Experience & MediaHannah Pain – Marketing ManagerEmma O’Neill – Assistant Brand ManagerJoe Light – Campaign Assistant CopywriterRory HallArt directorSteph EllisProduction CompanyRogue FilmsDirectorSam BrownMedia agencyOMDMedia plannerLaurence Ruthven – Client Leadership Account DirectorEleonora Sceusi – Client Leadership Account ManagerJessie Field – Communications PlannerProduction companyRogueDirectorSam BrownAudio Post ProductionSam Ashwell at 750mphPost Production The Mill
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息