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维克斯-百万分之一 # touchOfCare
案例简介：写一个关于电影中发生的事情的简短总结 妮莎 (Nisha) 在重演自己的真实生活故事中扮演自己的角色。通过她令人惊讶的机智叙述，我们揭示了她的指导原则，即从不以封面来判断一本书，而爱，同情和平等可以帮助克服生活中最大的障碍。 这也是一部关于育儿的电影。妮莎 (Nisha) 带领我们度过了童年时代的一瞥，穿插了似乎是日常工作，但对年轻的妮莎 (Nisha) 来说更具挑战性。由于父母的照顾和关注，这些简单的日常活动变得更加容易。这部电影还讲述了一个年轻女孩对生活本身毫不费力的信念，这使她能够尽可能正常地生活。 但是，尼莎的生活也有一个神奇的小秘密-这个秘密为当今印度的更大问题带来了希望。 陪审团的文化/背景信息 印度有超过2900万孤儿。话虽如此，每当一对夫妇无法 “自然” 怀孕时，“收养” 几乎总是被视为最后的手段。 更复杂的是，考虑收养的父母永远不会有勇气收养残疾儿童。有了这种强大的文化洞察力，我们试图拍摄一部真实，诚实和文化敏感的电影，讲述一个女孩尽管身体残疾，但还是被收养，并以最正常的方式抚养长大，由她慈爱的父母和兄弟姐妹。正是这种处理使这部电影在过去的6个月中渗透到印度的主流意识中。 我们想要探索的论点是，“每个孩子，无论他/她的身体和精神状况如何，都应该得到照顾”，并有平等的机会实现他们的出生权，享有可敬的生存权。 告诉陪审团选角过程。 指导过程是 “毫不妥协的真实性”。经过2个月的演出，导演坚信只有妮莎才能扮演自己，因为只有她才能为如此复杂且非常个人化的故事伸张正义。 该过程的下一部分是为4岁的Nisha扮演一个 “非演员”，现实生活中的孤儿。被选中的女孩有着相似的生活故事，以及与生俱来的好奇心和脆弱性，这对这个角色至关重要。 对于Nisha的父母来说，这个过程是扮演剧院演员，他们曾考虑过自己收养孩子。试镜是在孤儿院内和孤独的空间中进行的，在那里他们被要求解释成为残疾儿童父母的 “无言场景”。最终，入围的演员最终被 “观察” 与Nisha互动，导演和Nisha共同决定了演员的决定。
维克斯-百万分之一 # touchOfCare
案例简介：Write a short summary of what happens in the film Nisha plays herself in the re-enactment of her true life story. Through her surprisingly witty narration, we uncover her guiding principles of never judging a book by its cover, and that love, compassion and equality can help overcome the greatest of hurdles in life. This is also a film about parenting. Nisha walks us through endearing glimpses from her childhood, interspersed with what appear to be daily routines, but are much more challenging for young Nisha. It is these simple day to day activities that are made easier because of the care and attention she receives from her parents. This film is also about a young girl's effortless conviction in life itself, that enables her to live as normally as possible. But, Nisha’s life also bears a magical little secret - a secret that breathes hope to a larger issue in India today. Cultural/Context information for the jury India has over 29 millions orphans. Having said this, ‘adoption’ is almost always treated as a last resort whenever a couple is unable to 'naturally' conceive. To add further complexity, parents who do consider adoption would never have the courage to adopt a child with a disability. Armed with this powerful cultural insight, we attempted to capture a true, honest and culturally sensitive film about a girl who was adopted despite her physical disability and brought up in the most normal manner possible, by her loving parents and siblings. It is this treatment that allowed the film to permeate into the mainstream consciousness of India, in the last 6 months. The thesis that we wanted to explore was that ‘every child, no matter what his/her physical and mental condition, deserves a touch of care’ and an equal chance to fulfil their birth-right to a respectable existence. Tell the jury about the casting process. The guiding process was “uncompromising authenticity”. After casting for 2 months, the director was convinced that ONLY Nisha could play herself, for only she could do justice to such a complex and immensely personal story. The next part of the process was to cast a “non-actor”, real-life orphan for the role of the 4-year-old Nisha. The chosen girl had a similar life-story and an innate sense of curiosity and vulnerability, crucial to the role. For Nisha’s parents, the process was to cast theatre actors, who had considered adopting children themselves. The auditions were conducted inside an orphanage and in solitary spaces, wherein they were asked to interpret “wordless scenes” of being parents to a child with a disability. The shortlisted actors were then finally ‘observed’ interacting with Nisha and the decision on who to cast was made by the director and Nisha jointly.
Vicks - One In A Million #touchOfCare
案例简介：写一个关于电影中发生的事情的简短总结 妮莎 (Nisha) 在重演自己的真实生活故事中扮演自己的角色。通过她令人惊讶的机智叙述，我们揭示了她的指导原则，即从不以封面来判断一本书，而爱，同情和平等可以帮助克服生活中最大的障碍。 这也是一部关于育儿的电影。妮莎 (Nisha) 带领我们度过了童年时代的一瞥，穿插了似乎是日常工作，但对年轻的妮莎 (Nisha) 来说更具挑战性。由于父母的照顾和关注，这些简单的日常活动变得更加容易。这部电影还讲述了一个年轻女孩对生活本身毫不费力的信念，这使她能够尽可能正常地生活。 但是，尼莎的生活也有一个神奇的小秘密-这个秘密为当今印度的更大问题带来了希望。 陪审团的文化/背景信息 印度有超过2900万孤儿。话虽如此，每当一对夫妇无法 “自然” 怀孕时，“收养” 几乎总是被视为最后的手段。 更复杂的是，考虑收养的父母永远不会有勇气收养残疾儿童。有了这种强大的文化洞察力，我们试图拍摄一部真实，诚实和文化敏感的电影，讲述一个女孩尽管身体残疾，但还是被收养，并以最正常的方式抚养长大，由她慈爱的父母和兄弟姐妹。正是这种处理使这部电影在过去的6个月中渗透到印度的主流意识中。 我们想要探索的论点是，“每个孩子，无论他/她的身体和精神状况如何，都应该得到照顾”，并有平等的机会实现他们的出生权，享有可敬的生存权。 告诉陪审团选角过程。 指导过程是 “毫不妥协的真实性”。经过2个月的演出，导演坚信只有妮莎才能扮演自己，因为只有她才能为如此复杂且非常个人化的故事伸张正义。 该过程的下一部分是为4岁的Nisha扮演一个 “非演员”，现实生活中的孤儿。被选中的女孩有着相似的生活故事，以及与生俱来的好奇心和脆弱性，这对这个角色至关重要。 对于Nisha的父母来说，这个过程是扮演剧院演员，他们曾考虑过自己收养孩子。试镜是在孤儿院内和孤独的空间中进行的，在那里他们被要求解释成为残疾儿童父母的 “无言场景”。最终，入围的演员最终被 “观察” 与Nisha互动，导演和Nisha共同决定了演员的决定。
Vicks - One In A Million #touchOfCare
案例简介：Write a short summary of what happens in the film Nisha plays herself in the re-enactment of her true life story. Through her surprisingly witty narration, we uncover her guiding principles of never judging a book by its cover, and that love, compassion and equality can help overcome the greatest of hurdles in life. This is also a film about parenting. Nisha walks us through endearing glimpses from her childhood, interspersed with what appear to be daily routines, but are much more challenging for young Nisha. It is these simple day to day activities that are made easier because of the care and attention she receives from her parents. This film is also about a young girl's effortless conviction in life itself, that enables her to live as normally as possible. But, Nisha’s life also bears a magical little secret - a secret that breathes hope to a larger issue in India today. Cultural/Context information for the jury India has over 29 millions orphans. Having said this, ‘adoption’ is almost always treated as a last resort whenever a couple is unable to 'naturally' conceive. To add further complexity, parents who do consider adoption would never have the courage to adopt a child with a disability. Armed with this powerful cultural insight, we attempted to capture a true, honest and culturally sensitive film about a girl who was adopted despite her physical disability and brought up in the most normal manner possible, by her loving parents and siblings. It is this treatment that allowed the film to permeate into the mainstream consciousness of India, in the last 6 months. The thesis that we wanted to explore was that ‘every child, no matter what his/her physical and mental condition, deserves a touch of care’ and an equal chance to fulfil their birth-right to a respectable existence. Tell the jury about the casting process. The guiding process was “uncompromising authenticity”. After casting for 2 months, the director was convinced that ONLY Nisha could play herself, for only she could do justice to such a complex and immensely personal story. The next part of the process was to cast a “non-actor”, real-life orphan for the role of the 4-year-old Nisha. The chosen girl had a similar life-story and an innate sense of curiosity and vulnerability, crucial to the role. For Nisha’s parents, the process was to cast theatre actors, who had considered adopting children themselves. The auditions were conducted inside an orphanage and in solitary spaces, wherein they were asked to interpret “wordless scenes” of being parents to a child with a disability. The shortlisted actors were then finally ‘observed’ interacting with Nisha and the decision on who to cast was made by the director and Nisha jointly.
维克斯-百万分之一 # touchOfCare
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Vicks - One In A Million #touchOfCare
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