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活着的记忆
案例简介：概要 第二次世界大战几乎影响了俄罗斯的每一个家庭。在这段时间里，将近 60亿封信从前线被送回家。尽管如此，仍然没有共同的公共数据库来收集和编目它们。时间不断地抹去记忆。墨水褪色，纸张腐烂…… 暴露在光线、湿度和极端温度下，字母可能在短短 5 年内变得完全不可读。 战略 在我们项目的第一阶段，我们要求人们捐赠他们的家庭战时信件，在第二阶段，我们披露了我们的档案。 执行 现场所有的信件都是以文字制成的纪念碑的形式呈现的。任何人都可以将家人的信添加到这个档案中，每一个新的字母，一个字，都实时创建了这个互动纪念碑。每个单词都被点击到一个特定的字母上。我们分析了这些信件，将它们与收件人和发件人联系起来，并追踪了它们的递送路线。这些字母也可以按时间顺序阅读。一些信件通过著名俄罗斯人的 40 次录像发现了一个新的声音。年轻的天才也将 7 封信重新分配给不同类型的现代艺术。这激发了基于字母主题的音乐、艺术、诗歌和表演。 结果 接近 2000年收集的信件/YouTube 上的 3 个 mln 项目视图/227 个 PR 提及/6 个 mln 社交媒体 reach/211 个独特用户/2,6 个 mln 网页视图/468 个 mln 媒体印象最重要的是, 这场战争中英雄的斗争、希望和情感变得人人都能理解,在 “活着的记忆” 网站上，帮助人们围绕这些历史性的勇气行为团结起来。 活动描述 谷歌决定在这些信件永远丢失之前使用技术来拯救它们。因此，我们开始收集俄罗斯最大的战时信件在线档案 -- “活着的记忆”。
活着的记忆
案例简介：Synopsis World War II has affected nearly every family in Russia. And in the span of it, nearly 6 billion letters were sent home from the frontlines. Still, there exists no common, public database that would collect and catalogue them. And time constantly erases memory. The ink fades, the paper decays… Exposed to light, humidity and extreme temperatures, letters may become totally unreadable in just 5 years. Strategy On the first stage of our project we asked people to donate their family wartime letters and on the second stage we revealed our archive. Execution All the letters on site were presented in the form of the monument made of words from letters. Anyone could add their family’s letter to this archive, and each new letter, word by word, created this interactive monument in real time. Every word clicked through to a specific letter. We analyzed these letters, linking them with their recipients and senders, and traced their delivery routes. The letters could also be read in chronological order. Some of the letters found a new voice through 40 video recordings by famous Russians. Also young talents re-appropriated 7 of the letters to different genres of modern art. This inspired music, art, poetry, and performances based on the themes of the letters. Outcome Close to 2000 collected letters / 3 mln project views on YouTube / 227 PR mentions / 6 mln social media reach / 211 000 unique users / 2,6 mln web page views / 468 mln media impressionsMost importantly, the struggles, hopes and emotions of the heroes of this war became accessible to everyone, helping to unite people around these historic acts of courage on the website "Alive Memory”. Campaign Description Google decided to use technology to rescue these letters before they were lost forever. Thus, we set out to collect the largest online archive of wartime letters in Russia - the "Alive Memory”.
Alive Memory
案例简介：概要 第二次世界大战几乎影响了俄罗斯的每一个家庭。在这段时间里，将近 60亿封信从前线被送回家。尽管如此，仍然没有共同的公共数据库来收集和编目它们。时间不断地抹去记忆。墨水褪色，纸张腐烂…… 暴露在光线、湿度和极端温度下，字母可能在短短 5 年内变得完全不可读。 战略 在我们项目的第一阶段，我们要求人们捐赠他们的家庭战时信件，在第二阶段，我们披露了我们的档案。 执行 现场所有的信件都是以文字制成的纪念碑的形式呈现的。任何人都可以将家人的信添加到这个档案中，每一个新的字母，一个字，都实时创建了这个互动纪念碑。每个单词都被点击到一个特定的字母上。我们分析了这些信件，将它们与收件人和发件人联系起来，并追踪了它们的递送路线。这些字母也可以按时间顺序阅读。一些信件通过著名俄罗斯人的 40 次录像发现了一个新的声音。年轻的天才也将 7 封信重新分配给不同类型的现代艺术。这激发了基于字母主题的音乐、艺术、诗歌和表演。 结果 接近 2000年收集的信件/YouTube 上的 3 个 mln 项目视图/227 个 PR 提及/6 个 mln 社交媒体 reach/211 个独特用户/2,6 个 mln 网页视图/468 个 mln 媒体印象最重要的是, 这场战争中英雄的斗争、希望和情感变得人人都能理解,在 “活着的记忆” 网站上，帮助人们围绕这些历史性的勇气行为团结起来。 活动描述 谷歌决定在这些信件永远丢失之前使用技术来拯救它们。因此，我们开始收集俄罗斯最大的战时信件在线档案 -- “活着的记忆”。
Alive Memory
案例简介：Synopsis World War II has affected nearly every family in Russia. And in the span of it, nearly 6 billion letters were sent home from the frontlines. Still, there exists no common, public database that would collect and catalogue them. And time constantly erases memory. The ink fades, the paper decays… Exposed to light, humidity and extreme temperatures, letters may become totally unreadable in just 5 years. Strategy On the first stage of our project we asked people to donate their family wartime letters and on the second stage we revealed our archive. Execution All the letters on site were presented in the form of the monument made of words from letters. Anyone could add their family’s letter to this archive, and each new letter, word by word, created this interactive monument in real time. Every word clicked through to a specific letter. We analyzed these letters, linking them with their recipients and senders, and traced their delivery routes. The letters could also be read in chronological order. Some of the letters found a new voice through 40 video recordings by famous Russians. Also young talents re-appropriated 7 of the letters to different genres of modern art. This inspired music, art, poetry, and performances based on the themes of the letters. Outcome Close to 2000 collected letters / 3 mln project views on YouTube / 227 PR mentions / 6 mln social media reach / 211 000 unique users / 2,6 mln web page views / 468 mln media impressionsMost importantly, the struggles, hopes and emotions of the heroes of this war became accessible to everyone, helping to unite people around these historic acts of courage on the website "Alive Memory”. Campaign Description Google decided to use technology to rescue these letters before they were lost forever. Thus, we set out to collect the largest online archive of wartime letters in Russia - the "Alive Memory”.
活着的记忆
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Alive Memory
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