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Organix: VCCP仅提供Organix
案例简介:
Organix: VCCP仅提供Organix
案例简介:
Organix: Only Organix by VCCP
案例简介:
Organix: Only Organix by VCCP
案例简介:
Organix: VCCP仅提供Organix
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Organix: Only Organix by VCCP
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Organix, the organic baby food and toddler snack brand, has launched their first work with VCCP.The impactful campaign, titled ‘Only the good stuff. Only Organix’, cuts through category conventions of baby imagery and speak, and instead talks directly to parents about Organix’ no junk foods and natural organic ingredients.The work puts the ‘Organimals’ front and centre for the first time. These fun characters are based on the ingredients in Organix foods, and enables parents to connect what they see in store with what they see on TV.The work launches on Monday 3 August and runs across TV, video, social and digital, with media planning and buying done by VCCP Media.CreditsCredits - ECD, VCCP Blue: Ross NeilCreative team: Javier Romartinez, Stephen MisirSocial Content & Influence Director: Aurelien PakulaManaging Director, VCCP Blue: Roly DarbyAccount Manager: Theo MoranPlanning Director: Melani ParsonsIntegrated Project Director: Sarah Lasenby, Callum Furminger, Harriet LeaProducer: Lisa DolanCreative agency: VCCP BlueMedia agency: VCCP MediaPR Agency: The 4th Angel
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