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你的塑料饮食
案例简介：今天，塑料生产没有限制。阻止塑料的唯一方法是一项具有全球约束力的条约，而实现这一目标的唯一方法是游说政府。世界自然基金会的研究发现，我们每年消耗大约100,000微塑料。令人震惊，但难以理解。灰色马来西亚采用了抽象的科学数据并对其进行了量化，将其可视化为一个单一的，普遍理解的和令人信服的事实-您每周都会吃一张信用卡。通过将环境危机转变为个人危机，它创造了世界自然基金会历史上最大，最快的公众运动。
你的塑料饮食
案例简介：Today, there are no limits on plastic production. The only way to stop plastic is a Globally Binding Treaty, and the only way to achieve that is to lobby governments. WWF research found that we consume approximately 100,000 microplastics a year. Shocking, but hard to comprehend. Grey Malaysia took that abstract scientific data and quantified it, visualising it into a singular, universally understood and compelling fact - you eat a credit card every week. By transforming an environmental crisis into a personal one, it created the largest and fastest public movement in WWF history.
Your Plastic Diet
案例简介：今天，塑料生产没有限制。阻止塑料的唯一方法是一项具有全球约束力的条约，而实现这一目标的唯一方法是游说政府。世界自然基金会的研究发现，我们每年消耗大约100,000微塑料。令人震惊，但难以理解。灰色马来西亚采用了抽象的科学数据并对其进行了量化，将其可视化为一个单一的，普遍理解的和令人信服的事实-您每周都会吃一张信用卡。通过将环境危机转变为个人危机，它创造了世界自然基金会历史上最大，最快的公众运动。
Your Plastic Diet
案例简介：Today, there are no limits on plastic production. The only way to stop plastic is a Globally Binding Treaty, and the only way to achieve that is to lobby governments. WWF research found that we consume approximately 100,000 microplastics a year. Shocking, but hard to comprehend. Grey Malaysia took that abstract scientific data and quantified it, visualising it into a singular, universally understood and compelling fact - you eat a credit card every week. By transforming an environmental crisis into a personal one, it created the largest and fastest public movement in WWF history.
你的塑料饮食
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Your Plastic Diet
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