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隐藏在大麻中的美丽
案例简介：情况 大麻的科学使用仍然面临偏见。越来越多的科学已经证明了大麻药物使用对一系列疾病治疗的好处，并获得了临床证明的结果。而且，每天，Ease Labs实验室的技术都发现了好处，并随着科学的发展而发展，它对结果的观察和学习越多。挑战 面临的挑战是展示大麻背后的美丽，因为世界都知道它，同时创造一个快乐并吸引所有观众关注的概念和运动。解决方案 为了揭开这种仍然存在的偏见的神秘面纱，我们使用大麻叶的微观观点，以更深入地了解科学的能力。为此，我们创建了一个概念: 隐藏在大麻中的美丽。结果，一场奇异美的图形运动诞生了，伴随着与其概念相同的简单性和有效性。由巴西圣保罗McCann Health为Ease Labs制作的电影广告，类别包括: 教育，健康，制药。
隐藏在大麻中的美丽
案例简介：Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept. Film advertisement created by McCann Health Sao Paulo, Brazil for Ease Labs, within the categories: Education, Health, Pharmaceutical.
The Beauty Hidden Inside Cannabis
案例简介：情况 大麻的科学使用仍然面临偏见。越来越多的科学已经证明了大麻药物使用对一系列疾病治疗的好处，并获得了临床证明的结果。而且，每天，Ease Labs实验室的技术都发现了好处，并随着科学的发展而发展，它对结果的观察和学习越多。挑战 面临的挑战是展示大麻背后的美丽，因为世界都知道它，同时创造一个快乐并吸引所有观众关注的概念和运动。解决方案 为了揭开这种仍然存在的偏见的神秘面纱，我们使用大麻叶的微观观点，以更深入地了解科学的能力。为此，我们创建了一个概念: 隐藏在大麻中的美丽。结果，一场奇异美的图形运动诞生了，伴随着与其概念相同的简单性和有效性。由巴西圣保罗McCann Health为Ease Labs制作的电影广告，类别包括: 教育，健康，制药。
The Beauty Hidden Inside Cannabis
案例简介：Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept. Film advertisement created by McCann Health Sao Paulo, Brazil for Ease Labs, within the categories: Education, Health, Pharmaceutical.
隐藏在大麻中的美丽
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The Beauty Hidden Inside Cannabis
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