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像以前一样听着
案例简介:Spotify希望在英国35至45岁的难以捉摸且经常被遗忘的一代中增加考虑。研究表明,我们在青少年时期听的音乐树立了成年人的音乐品味。因此,为什么要创建一个怀旧运动,重点是唤起观众对标志性曲目的个人记忆。该作品在网上广泛共享,在全球范围内获得了巨大的有机公关。它吸引了65% 多名观众,在该人群中获得了5% 的考虑,并在10% 年前增加了35名观众。
像以前一样听着
案例简介:Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
Listen Like You Used To
案例简介:Spotify希望在英国35至45岁的难以捉摸且经常被遗忘的一代中增加考虑。研究表明,我们在青少年时期听的音乐树立了成年人的音乐品味。因此,为什么要创建一个怀旧运动,重点是唤起观众对标志性曲目的个人记忆。该作品在网上广泛共享,在全球范围内获得了巨大的有机公关。它吸引了65% 多名观众,在该人群中获得了5% 的考虑,并在10% 年前增加了35名观众。
Listen Like You Used To
案例简介:Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
像以前一样听着
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Listen Like You Used To
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基本信息
- 广告战役: #Spotify-户外-cb27#
- 广告品牌: Spotify
- 发布日期: 2020
- 行业领域: 互联网服务 , 文娱/内容
- 媒体类别: 户外
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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