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黑色超市
案例简介:由于农业化学游说团体支持的一项荒谬的法律,人们只能获得生产的 3% 的水果和蔬菜。其他 97% 是非法的,因为生产者只能种植在官方物种目录中注册的物种。为了改变这种情况,法国家乐福违反法律,创建了黑色超市: 一个出售非法水果和蔬菜并保护生物多样性的地方。这场运动导致了人们对该品牌的看法的转变,以及欧盟范围内的新法律。
黑色超市
案例简介:Because of an absurd law supported by the agrochemical lobby, people only have access to 3% of fruits and vegetables produced. The other 97% are illegal, because a producer can only grow what is registered in the Official Catalogue of Authorised Species.To change this, France's Carrefour defied the law, by creating The Black Supermarket: a place to sell illegal fruits and vegetables and defend biodiversity. The campaign led to shifting perceptions about the brand, as well as a new EU-wide law.
Black Supermarket
案例简介:由于农业化学游说团体支持的一项荒谬的法律,人们只能获得生产的 3% 的水果和蔬菜。其他 97% 是非法的,因为生产者只能种植在官方物种目录中注册的物种。为了改变这种情况,法国家乐福违反法律,创建了黑色超市: 一个出售非法水果和蔬菜并保护生物多样性的地方。这场运动导致了人们对该品牌的看法的转变,以及欧盟范围内的新法律。
Black Supermarket
案例简介:Because of an absurd law supported by the agrochemical lobby, people only have access to 3% of fruits and vegetables produced. The other 97% are illegal, because a producer can only grow what is registered in the Official Catalogue of Authorised Species.To change this, France's Carrefour defied the law, by creating The Black Supermarket: a place to sell illegal fruits and vegetables and defend biodiversity. The campaign led to shifting perceptions about the brand, as well as a new EU-wide law.
黑色超市
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Black Supermarket
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