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孩子们
案例简介：128 年来一直是圣罗莎地区中流砥柱的本土金融机构外汇银行已经发行了一份印刷品, 去年秋天北部湾大火后的数字视频和社交活动。 BarrettSF 机构的工作强调重建社区和帮助那些受悲剧影响的人。 交易所银行产品创新和交付经理高级副总裁克雷格 · 班布里奇说: “索诺玛县不仅仅是我们的工作场所，也是我们的家和社区。”。“火灾发生后，我们立即聚集在一起制定了一系列贷款计划来支持受影响的人。弄清楚如何分别和富有同情心地交流我们的贷款项目是我们最关心的问题。" 创造性地，该活动侧重于个人梦想和目标的可关联的时间线，比如，“结婚，买你的第一套房子，生几个孩子，买一栋更大的房子。 “送孩子去上大学，成为空巢老人，搬到葡萄酒之乡，” 另一个例子是，“发现你在期待双胞胎。在郊区买一栋新房子。欢迎你的第三个孩子。在房子上建造一个附加物。" 该运动指出，那些精心设计的生活计划可能会因自然灾害而脱轨，就像 2017年10月野火夺去 44 人生命时许多当地人一样, 烧毁了 8,400 多个建筑，造成估计 90亿美元的损失。 “北部湾大火让我们所有的生命都被搁置了。我们可以一起帮助你前进，”竞选标语说。 BarrettSF 的联合创始人杰米 · 巴雷特说: “与外汇银行合作的乐趣之一是能够为他们的社区努力做出贡献。”。“这是爱的劳动。” 在过去的几个月里，外汇银行开发了五个灵活融资的贷款项目，专门解决火灾受害者的需求。 该活动简单但引人注目的平面广告和数字视频将继续在地区出版物中运行，并通过交易所银行的数字和社交平台在线运行。
孩子们
案例简介：Exchange Bank, a homegrown financial institution that’s been a mainstay of the Santa Rosa area for 128 years, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy. "Sonoma County is not just our place of work, it’s our home and our community” said Craig Bainbridge, Senior Vice President of Product Innovation & Delivery Manager at Exchange Bank. "In the aftermath of the fires, we immediately came together to develop a series of loan programs to support those affected. Figuring out how to respectively and compassionately communicate our loan programs was our utmost concern.” Creatively, the campaign focuses on relatable timelines of personal dreams and goals such as, “Get married, buy your first house, have a few kids, buy a bigger house.” “Send the kids off to college, become empty nesters, move to wine country,” and, another example, “Find out you’re expecting twins. Buy a new house in the suburbs. Welcome your third child. Build an addition onto the house.” Those carefully crafted life plans can be derailed by a natural disaster, the campaign points out, as they were for so many locals in October 2017 when wildfires took the lives of 44 people, burned more than 8,400 structures and caused an estimated $9 billion in damage. “The North Bay fires put all of our lives on hold. Together, we can help you move forward,” says the campaign tagline. “One of the joys of working with Exchange Bank is being able to contribute to their community efforts” said Jamie Barrett, co-founder of barrettSF. “This was a labor of love.” Over the past several months, Exchange Bank has developed five loan programs with flexible financing, designed specifically to address the needs of fire victims. The campaign, with its simple yet arresting print ads and digital videos, will continue to run in regional publications and online via Exchange Bank’s digital and social platforms.
Kids
案例简介：128 年来一直是圣罗莎地区中流砥柱的本土金融机构外汇银行已经发行了一份印刷品, 去年秋天北部湾大火后的数字视频和社交活动。 BarrettSF 机构的工作强调重建社区和帮助那些受悲剧影响的人。 交易所银行产品创新和交付经理高级副总裁克雷格 · 班布里奇说: “索诺玛县不仅仅是我们的工作场所，也是我们的家和社区。”。“火灾发生后，我们立即聚集在一起制定了一系列贷款计划来支持受影响的人。弄清楚如何分别和富有同情心地交流我们的贷款项目是我们最关心的问题。" 创造性地，该活动侧重于个人梦想和目标的可关联的时间线，比如，“结婚，买你的第一套房子，生几个孩子，买一栋更大的房子。 “送孩子去上大学，成为空巢老人，搬到葡萄酒之乡，” 另一个例子是，“发现你在期待双胞胎。在郊区买一栋新房子。欢迎你的第三个孩子。在房子上建造一个附加物。" 该运动指出，那些精心设计的生活计划可能会因自然灾害而脱轨，就像 2017年10月野火夺去 44 人生命时许多当地人一样, 烧毁了 8,400 多个建筑，造成估计 90亿美元的损失。 “北部湾大火让我们所有的生命都被搁置了。我们可以一起帮助你前进，”竞选标语说。 BarrettSF 的联合创始人杰米 · 巴雷特说: “与外汇银行合作的乐趣之一是能够为他们的社区努力做出贡献。”。“这是爱的劳动。” 在过去的几个月里，外汇银行开发了五个灵活融资的贷款项目，专门解决火灾受害者的需求。 该活动简单但引人注目的平面广告和数字视频将继续在地区出版物中运行，并通过交易所银行的数字和社交平台在线运行。
Kids
案例简介：Exchange Bank, a homegrown financial institution that’s been a mainstay of the Santa Rosa area for 128 years, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy. "Sonoma County is not just our place of work, it’s our home and our community” said Craig Bainbridge, Senior Vice President of Product Innovation & Delivery Manager at Exchange Bank. "In the aftermath of the fires, we immediately came together to develop a series of loan programs to support those affected. Figuring out how to respectively and compassionately communicate our loan programs was our utmost concern.” Creatively, the campaign focuses on relatable timelines of personal dreams and goals such as, “Get married, buy your first house, have a few kids, buy a bigger house.” “Send the kids off to college, become empty nesters, move to wine country,” and, another example, “Find out you’re expecting twins. Buy a new house in the suburbs. Welcome your third child. Build an addition onto the house.” Those carefully crafted life plans can be derailed by a natural disaster, the campaign points out, as they were for so many locals in October 2017 when wildfires took the lives of 44 people, burned more than 8,400 structures and caused an estimated $9 billion in damage. “The North Bay fires put all of our lives on hold. Together, we can help you move forward,” says the campaign tagline. “One of the joys of working with Exchange Bank is being able to contribute to their community efforts” said Jamie Barrett, co-founder of barrettSF. “This was a labor of love.” Over the past several months, Exchange Bank has developed five loan programs with flexible financing, designed specifically to address the needs of fire victims. The campaign, with its simple yet arresting print ads and digital videos, will continue to run in regional publications and online via Exchange Bank’s digital and social platforms.
孩子们
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Kids
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基本信息
- 广告战役： #Exchange Bank-网络-c622#
- 广告品牌： Exchange Bank
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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