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穿过黑暗
案例简介：执行 当一个爱人为他们的生活而战时，你的世界颠倒了，你的情绪在恐惧和希望之间交替。我们的目标就是捕捉这种二元性。我们的灵感来自 Marcin Ryczek 的一张照片: 一个穿着黑色衣服的男人在白雪皑皑的河岸上，在墨黑的河流上喂食白天鹅。两个对立世界之间的惊人对比。我们精心绘制了平行存在的两个完整的世界，黑暗和光，以代表照顾与癌症作斗争的人的高潮和低谷。黑白身份是使用光聚动画创建的,我们把它从 Maya 翻译成移动浏览器的 WebGL。其结果是一个个人故事变成了一个强大的视觉体验: 一个无缝流动的互动电影，用户导航自己的道路从恐惧到希望。 活动描述 谷歌播放音乐需要在澳大利亚拥挤的流媒体领域脱颖而出，在那里，用户眼中几乎没有什么与众不同的平台。为了让他们与众不同，提高品牌知名度，并将平台定位为创新者，我们的想法是创建粉丝喜欢的独家内容: 沉浸式互动音乐视频。我们与当地嘻哈传奇人物 Hilltop Hoods 合作。他们的曲目《穿越黑暗》是乐队成员丹 · 史密斯 (MC 压力) 创作的一首关于他儿子利亚姆与白血病斗争的个人歌曲。这首歌原始而真实，与观众有着深刻的联系。我们的想法是把它变成现实，将冲突的情感转化为传达父亲世界颠倒的感觉。用户通过旋转他们的移动设备，通过恐惧走向希望，同时移动 3D 世界，黑暗和光。
穿过黑暗
案例简介：Execution When a loved one is fighting for their life, your world is turned upside down, your emotions alternating between fear and hope. It’s this duality that we aimed to capture. Our inspiration was a photo by Marcin Ryczek: a man in black on a white, snowy riverbank feeding white swans on an ink-black river. A stunning contrast between two opposing worlds.We meticulously mapped two complete worlds existing in parallel, The Dark and The Light, to represent the highs and lows of caring for someone who’s battling cancer.The black and white identity was created using light poly animation, which we translated from Maya into WebGL for the mobile browser.The result is a personal story transformed into a powerful visual experience: a seamlessly flowing interactive film where users navigate their own path from fear to hope. CampaignDescription Google Play Music needed to stand out in Australia’s crowded streaming landscape, where there’s little differentiating platforms in the eyes of users. To set them apart, increase brand awareness and position the platform as an innovator, our idea was to create exclusive content that fans would love: an immersive interactive music video.We collaborated with local hip-hop legends Hilltop Hoods. Their track, Through The Dark, is a deeply personal song written by band member Dan Smith (MC Pressure) about his son Liam’s battle with leukemia. Raw and real, the song connected deeply with audiences. Our idea was to bring that to life, translating conflicting emotions into something conveying the sense of a father’s world turned upside down. Users move through simultaneous 3D worlds, The Dark and The Light, by rotating their mobile device and navigating a journey through fear towards hope.
Through the Dark
案例简介：执行 当一个爱人为他们的生活而战时，你的世界颠倒了，你的情绪在恐惧和希望之间交替。我们的目标就是捕捉这种二元性。我们的灵感来自 Marcin Ryczek 的一张照片: 一个穿着黑色衣服的男人在白雪皑皑的河岸上，在墨黑的河流上喂食白天鹅。两个对立世界之间的惊人对比。我们精心绘制了平行存在的两个完整的世界，黑暗和光，以代表照顾与癌症作斗争的人的高潮和低谷。黑白身份是使用光聚动画创建的,我们把它从 Maya 翻译成移动浏览器的 WebGL。其结果是一个个人故事变成了一个强大的视觉体验: 一个无缝流动的互动电影，用户导航自己的道路从恐惧到希望。 活动描述 谷歌播放音乐需要在澳大利亚拥挤的流媒体领域脱颖而出，在那里，用户眼中几乎没有什么与众不同的平台。为了让他们与众不同，提高品牌知名度，并将平台定位为创新者，我们的想法是创建粉丝喜欢的独家内容: 沉浸式互动音乐视频。我们与当地嘻哈传奇人物 Hilltop Hoods 合作。他们的曲目《穿越黑暗》是乐队成员丹 · 史密斯 (MC 压力) 创作的一首关于他儿子利亚姆与白血病斗争的个人歌曲。这首歌原始而真实，与观众有着深刻的联系。我们的想法是把它变成现实，将冲突的情感转化为传达父亲世界颠倒的感觉。用户通过旋转他们的移动设备，通过恐惧走向希望，同时移动 3D 世界，黑暗和光。
Through the Dark
案例简介：Execution When a loved one is fighting for their life, your world is turned upside down, your emotions alternating between fear and hope. It’s this duality that we aimed to capture. Our inspiration was a photo by Marcin Ryczek: a man in black on a white, snowy riverbank feeding white swans on an ink-black river. A stunning contrast between two opposing worlds.We meticulously mapped two complete worlds existing in parallel, The Dark and The Light, to represent the highs and lows of caring for someone who’s battling cancer.The black and white identity was created using light poly animation, which we translated from Maya into WebGL for the mobile browser.The result is a personal story transformed into a powerful visual experience: a seamlessly flowing interactive film where users navigate their own path from fear to hope. CampaignDescription Google Play Music needed to stand out in Australia’s crowded streaming landscape, where there’s little differentiating platforms in the eyes of users. To set them apart, increase brand awareness and position the platform as an innovator, our idea was to create exclusive content that fans would love: an immersive interactive music video.We collaborated with local hip-hop legends Hilltop Hoods. Their track, Through The Dark, is a deeply personal song written by band member Dan Smith (MC Pressure) about his son Liam’s battle with leukemia. Raw and real, the song connected deeply with audiences. Our idea was to bring that to life, translating conflicting emotions into something conveying the sense of a father’s world turned upside down. Users move through simultaneous 3D worlds, The Dark and The Light, by rotating their mobile device and navigating a journey through fear towards hope.
穿过黑暗
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Through the Dark
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