Luis Guillermo Solís, who took Costa Rica’s presidency in 2014, has travelled abroad more than 30 times, to 25 different countries, since he took office. This led the press and the citizens of the country to call him the “Travelling President”. In fact, Solís has traveled more than any elected politician in Costa Rican history.This unusual behavior led ad agency McCann San Jose to partner with the largest travel agency in the country, Destinos (“Destinies”), and launch the “Fly Like A President” promotion, which offered special travel deals to Costa Ricans who, just like their president, wanted to get to know different places around the world.The centerpiece of the campaign was a dedicated website (www.volacomoelpresidente.com) that was updated in real time with the Presidential agenda; all of the countries visited by Luis Guillermo Solís led to travel offers in more than 20 different destinations in the Americas, Europe, Asia and Africa.A Twitter feed allowed for a direct communication channel with the President – the feed promoted news about all of the destinations avoided by Solís, but that were in the forefront of innovation in terms of humans rights, economics, sustainability and hazard prevention.Since launch, the follow-the-President website registered 1.5m visits – in a country of just four million people. The associated Twitter feed attracted 67,000 followers and generated over 4,700 tweets directed to the president, making him a national trending topic. Altogether, the fly-like-a-President topic generated more than 1.3m social media interactions.Most importantly, Destinos travel agency sales revenue rose 38%, and the campaign took place during the country’s travel offseason.CreditsClient: Destinos Travel AgencyCampaign name: Fly like a presidentGeneral creative director: Huelander EscalanteCopywriter: Ernesto Villalta Account Manager: Nathalyn CalderonArt Directors: Oscar Paredes Web Developer: Luis CiezaProduction House: MediaByteAdviser: Christian Caldwell Client approval: Porfirio Campo