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DDB巴黎为本田Moto付出代价
案例简介：该机构制作了激动人心的POV镜头蒙太奇，以展示摩托车所有权的欢乐和不幸。
DDB巴黎为本田Moto付出代价
案例简介：The agency creates a thrilling montage of POV footage to showcase the joys and woes of motorcycle ownership.
DDB Paris pays The Price for HONDA Moto
案例简介：该机构制作了激动人心的POV镜头蒙太奇，以展示摩托车所有权的欢乐和不幸。
DDB Paris pays The Price for HONDA Moto
案例简介：The agency creates a thrilling montage of POV footage to showcase the joys and woes of motorcycle ownership.
DDB巴黎为本田Moto付出代价
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DDB Paris pays The Price for HONDA Moto
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From zooming through terrible weather to spinning off during a dramatic fall, The Price, DDB Paris' exuberant film for HONDA Moto France, doesn't shy away some of the more painful aspects of riding a motorbike. Constructed from crowd-sourced footage, the film feels authentic - clearly communicating to those that love to bike but expounding its virtues (and pitfalls) to those that don't through snappy editing and witty (if somewhat lost in translation) captions. Chock full of immersive POV shots, and with a thrilling race to the end, this speedy ode to biking is a enjoyable ride.
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