可口可乐公司与WPP的Open X合作，从大中华区到北美，拥抱生活中的惊喜元素——推出全新的气泡水OOHA。 ‘Lighten Up! With a sip of surprise’ 由VMLY&R Commerce与奥美(Ogilvy)和EssenceMediacom连联合打造，通过简单而丰富多彩的2D图像创作混合现实体验，鼓励消费者发现隐藏在平凡中的惊喜和快乐。 与全球知名插画艺术家Craig Redman和Karl Maier合作，将日常物品转化为奇思妙想的艺术品，从OOHA的包装到水下主的地铁车厢，所有这些都展示了气泡水如何为消费者创造“逃出平凡”的机会。 两位艺术家的作品曾在卢浮宫展出，他们也曾与LVMH、谷歌、耐克、苹果、Vogue和《纽约时报》等客户合作。 关于可口可乐最新营销活动，他们表示：“我们的艺术作品旨在创造大胆、充满活力的图像，通过探索图案、形状和纹理，以有趣的方式传达细微的想法，所有这些都融入了我们标志性的大胆色彩。 这种组合创造出有趣和阳光乐观的感觉。” OOHA全新品牌活动在户外、社交媒体平台、数字应用程序和公共交通触点全面推广。AR滤镜让本次营销活动更具互动性。 可口可乐创意总监Andrew Chua表示：“我们期望通过加强品牌形象，提醒人们每天都在等待发现快乐，从而在轻气泡饮料领域实现更多增长。有了OOHA，你只需要啜饮一口就能有惊喜。” WPP Open X负责人Gerald Tan说：“通过WPP Open X的策略和创意方式，我们帮助OOHA让每一个平凡的时刻变得更加轻松和清爽。” Credits: Client: Coca-Cola Sally Cheng - Category & Charter Lead Andrew Chua – Creative Lead Laura Legrenzi – Creative Emile Cheung – IMX Jason Tong – PMO Creative Agency: WPP Open X Gerald Tan – Charter Lead Arjun Paul – Creative Strategy Lead Jake Soh – HSTC Category Lead Meha Verghese – E2E Strategy Lead Emmy He – E2E Strategy Director Hoong Yun Peng – Project Lead Alex Tan – Creative Lead Kate Tong – Creative Director   Maurice Fang – Executive Creative Director Tiger Chen – Creative Director Desmond Ng – Planning Director Summer Shi – Account Director Sakura Feng – Account Manager Bernice Lim – Account Manager Stephanie DeCelles – Executive Director Client Engagement Nat Carrey – Managing Director Andrea McDowell – Director of Client Engagement Tiffany Hu – Managing Partner Emma Chen – Vice President Yvonne Kang – Senior Account Director Jessie Wang – Senior Account Manager You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.   来源: Campaign Asia-Pacific 标签 cocacola wpp open x ooha Weibo 0 Weixin 0 whatsapp 0 whatsapp 0 Facebook 0 linkedin 0