It's business time for the UK's best-loved bank|海报/平面|广告营销案例【ADGuider广告指南】

这是英国最受欢迎的银行的营业时间

案例简介：当Monzo需要推出他们的新业务账户时，他们要求Studio Output帮助开发视觉识别。在一系列设计冲刺中，该合作伙伴关系提供了一个身份系统，其中包含人们对Monzo的简单性和魔力，以及银行对企业的信任和保证。蒙佐通过一系列他们只能模仿的功能，建立了其他银行只能梦想的客户忠诚度。在推出新账户时，输出团队需要为Monzo Business banking建立一个新的视觉身份，吸引可能不了解该品牌的观众。Monzo正在寻找一个思维敏捷、适应性强的设计合作伙伴，专注于愿景和方向，同时支持团队的发布。由于该项目不是从头开始，第一个冲刺是回顾和扩展迄今为止所做的工作，以吸引人的方式将客户故事与Monzo功能联系起来。输出将广泛的视觉区域与功能线框相结合，以显示如何使用和调整现有组件。输出的首要想法是把小企业主放在前面和中间，从他们的角度讲述蒙佐商业的故事。以真正的客户为明星，他们可以展示蒙佐的功能如何帮助他们专注于自己的业务。为了向蒙佐的顾客展示他们最好的光线，输出艺术导演了一张照片，由赫敏 · 霍奇森拍摄的剧照和许多制作人的推荐视频。将这些图像与现有的Monzo品牌联系起来至关重要，输出在银行卡的标志性 “hot coral” 边缘找到了灵感。通过将这条线索缠绕在图像上，团队表明Monzo商业账户拥有实物资产，同时直观地引用客户的服务。从hero图像到功能和优势，输出将桌面和移动设备的高保真设计结合在一起。内部团队使用这些来指导他们建立Monzo商业网站。在网站之外，身份在故事、视频内容和静态社交模板中清晰一致。在这里，通过独特地使用设计系统和扩展的品牌调色板，可以在没有Monzo名称或徽标的情况下识别内容。通过完全透明和明确定义的角色合作，Monzo和输出团队开发了高效和有效的合作方式。

这是英国最受欢迎的银行的营业时间

案例简介：When Monzo needed to launch their new business accounts, they asked Studio Output to help develop the visual identity. Over a series of design sprints, the partnership delivered an identity system with the simplicity and magic people love about Monzo, and the trust and reassurance businesses need from a bank. Monzo has built the sort of customer loyalty other banks can only dream of, through a raft of features they can only imitate. In launching its new accounts, the Output team needed to build a new visual identity for Monzo Business banking, appealing to an audience who may not be aware of the brand. Monzo were looking for a quick-thinking and adaptable design partner to focus on the vision and direction, while supporting the team for launch. As the project wasn’t starting from scratch, the first sprint was about reviewing and extending the work done to date, to link customer stories to Monzo features in an engaging way. Output combined broad visual territories with functional wireframes to show how existing components could be used and adapted. Output’s overarching idea was to put small business owners front and centre, and tell the story of Monzo Business from their perspective. With real customers as the stars, they could show how Monzo’s features help them to stay focused on their business. To show the Monzo customers off in their best light, Output art directed a photoshoot, with stills shot by Hermione Hodgson and testimonial videos by ManyMakers. Connecting these images with the existing Monzo brand was crucial, and Output found inspiration in the signature ‘hot coral’ edge of the bank card. By wrapping this thread around imagery, the team showed that a Monzo Business account has physical assets, while visually referencing the customer’s service. From hero imagery to features and benefits, Output brought the thinking together in high-fidelity designs for desktop and mobile. The internal team used these to guide them in building the Monzo Business website. Beyond the website, the identity is clear and consistent in stories, video content and static social templates. Here the content is recognisable without the Monzo’s name or logo, through distinctive use of the design system and the extended brand colour palette. By collaborating with complete transparency and clearly defined roles, the Monzo and Output teams developed efficient and effective ways of working together.