Love Has No Labels|短视频,海报/平面|广告营销案例【ADGuider广告指南】

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爱情没有标签

案例简介：根据感知研究所的说法，即使是最开明的人也有社会刻板印象中隐含的偏见，即使他们不自觉地采取行动。但是当这些人不承认他们受到了影响时，解决这个问题几乎是不可能的。为了解决这个问题，分享了一个在线视频，其中有一个大型 x光装置，显示骷髅接吻、拥抱和跳舞。观众在精神上填补了空白。当意想不到的一对从屏幕后面走出来时，它简单地展示了他们隐含的偏见。

爱情没有标签

案例简介：According to the Perception Institute, even the most open-minded people have implicit bias built in through society stereotypes, even if they don’t consciously act on it. But addressing this is near impossible when these same people don’t acknowledge they’re affected by it. To address this, an online video was shared featuring a large x-ray installation that displayed skeletons kissing, hugging and dancing. The viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, it created a simple demonstration of their implicit bias.