Play Ojo, the fair online casino, has appointed TBWA\London to develop its 2018 creative strategy.The resulting campaign disrupts online casino marketing norms by avoiding male-skewed, glamourised advertising to instead simply show how PlayOjo stands for fairness.So we see a sad, lonely, depressed alpaca who is fed-up with being treated unfairly by other online casinos. But once he finds Ojo, he gets his (M)ojo back and we see the exhilarating feeling of fairness, as interpreted through the medium of alpaca song and dance.The TV ad’s humour is further aided by a voice-over from Ewen MacIntosh, aka Keith from The Office.CreditsBrand: PlayOJOCampaign name: Find your OJOClient: Peter Bennett, Head of Brand Marketing @ PlayOJOAgency: TBWA\LondonChief Creative Officer: Andy JexCreatives: Harriet Russell-Vick and Lauren CoatesBusiness Director: Jarrod CocksedgeSenior Account Manager: Max PhillipsChief Strategy Officer: Anna VogtTV producer: Malika PatelMedia company: All Response MediaProduction company: Hungry ManDirector: Lucy ForbesProducer: Paula GarrExecutive Producer: Ben RobertsDOP: Benedict SpenceEditor: Ben Stephens @ Final CutPost Production: MPCPost Producer: Anandi PeirisColourist: George KVFX Team: Toby Aldridge, Kalle Kohlstrom, Fabio SantoroSound: Parv Thind @ WaveMusic Supervision: David Bass @ Theodore