本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
小马
案例简介：建立在他们的 “尊重增加” 平台上，包括 “四处奔跑” 和 “鹅”，桑坦德银行和阿诺德全球首演新的景点，“小马，根植于人们对银行自满的发现，因为他们实际上期望被轻视。出于所有正确的原因，桑坦德银行业务是不同的，因为经验建立在与银行提供商建立尊重关系的正确解决方案之上。桑坦德银行全心全意地坚持其 “不要忍受任何更少的东西-你应该得到更好的” 声明，通过展示与银行积极体验的简单方式，有能力将人们从银行惰性中摆脱出来。《庞氏》延续了翻转著名习语以获得观众笑声的主题。阿诺德和桑坦德利用幽默作为信息驱动因素，磨练了消费者对银行的主要担忧，并将故事转向积极突出桑坦德独特的品质。
小马
案例简介：Building on their ‘Respect Adds Up’ platform, which includes ‘Run Around’ and ‘Goose,’ Santander Bank and Arnold Worldwide debut a new spots, ‘Pony,’ rooted in findings that people are complacent with their banks because they actually expect to be slighted. Banking with Santander is different for all the right reasons, as the experience is built on the right solutions that cultivate respectful relationships with your banking provider. Santander wholeheartedly stands by its ‘Don’t put up with anything less – you deserve better” statement by showing the simple ways that a positive experience with a bank has the ability to shake people out of their banking inertia. ‘Pony’ continues the theme of flipping well-known idioms to get a laugh from the audience. Using humor as a message driver, Arnold and Santander honed in on key concerns consumers have with banks and redirected the narrative to positively highlight qualities that make Santander unique.
Pony
案例简介：建立在他们的 “尊重增加” 平台上，包括 “四处奔跑” 和 “鹅”，桑坦德银行和阿诺德全球首演新的景点，“小马，根植于人们对银行自满的发现，因为他们实际上期望被轻视。出于所有正确的原因，桑坦德银行业务是不同的，因为经验建立在与银行提供商建立尊重关系的正确解决方案之上。桑坦德银行全心全意地坚持其 “不要忍受任何更少的东西-你应该得到更好的” 声明，通过展示与银行积极体验的简单方式，有能力将人们从银行惰性中摆脱出来。《庞氏》延续了翻转著名习语以获得观众笑声的主题。阿诺德和桑坦德利用幽默作为信息驱动因素，磨练了消费者对银行的主要担忧，并将故事转向积极突出桑坦德独特的品质。
Pony
案例简介：Building on their ‘Respect Adds Up’ platform, which includes ‘Run Around’ and ‘Goose,’ Santander Bank and Arnold Worldwide debut a new spots, ‘Pony,’ rooted in findings that people are complacent with their banks because they actually expect to be slighted. Banking with Santander is different for all the right reasons, as the experience is built on the right solutions that cultivate respectful relationships with your banking provider. Santander wholeheartedly stands by its ‘Don’t put up with anything less – you deserve better” statement by showing the simple ways that a positive experience with a bank has the ability to shake people out of their banking inertia. ‘Pony’ continues the theme of flipping well-known idioms to get a laugh from the audience. Using humor as a message driver, Arnold and Santander honed in on key concerns consumers have with banks and redirected the narrative to positively highlight qualities that make Santander unique.
小马
暂无简介
Pony
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
