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3m Earworm 广告牌
案例简介：活动描述 当谈到希尔的粘性时，没有什么比经典流行热门歌曲或所谓的 “耳虫” 的旋律更持久、更持久的了。这就是为什么我们抓住了三首有史以来最受欢迎的歌曲，并把它们放在香港许多广告牌上。这样，每个广告牌都以一种简单而难忘的独特方式展示了 3m 的粘贴能力。 结果 这场运动的影响有三个方面: 一种全新的突出 3m 重型胶带的方式。与普通的 OHH 活动相比，“粘性” 更好，例如，许多人在广告牌前自发自拍。迄今为止最简单但最有效的 3m 户外运动。 执行 澳大利亚磁带艺术家 Buff Diss，世界领先的磁带艺术家之一，使用真正的 3m 胶带在现场手工刻字每个广告牌。在可能的情况下，用于录音的实际磁带卷最终作为 “现场” 包装镜头粘在广告牌上。对于广告牌必须放在玻璃遮阳棚后面的海报网站，使用了另一种视觉效果，以印刷包装照片为特色。在这种情况下，每个独立标题都需要仔细录音，使其与印刷包装镜头的位置精确匹配。 概要 展示 3m 多功能重型胶带的卓越强度和多功能性，DIY 爱好者、专业人士和艺术家都使用该胶带。 战略 3m 超重型胶带被 DIY 爱好者、专业人士和艺术家使用。一场公众能见度高的户外运动承诺最大限度地满足达到广泛目标人群的需求，同时又非常具有成本效益。将产品本身集成到活动的视觉执行中，为进一步加强该方法的信息和独特性提供了机会。
3m Earworm 广告牌
案例简介：CampaignDescription When it comes to shere adhesiveness, nothing sticks with you as immediately and lasting as the melody of a classic pop hit song, or so called “earworm”.That’s why we took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. This way, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable. Outcome The impact of the campaign was threefold:A completely new way of highlighting 3M Heavy Duty Duct Tape.Better “stickiness” compared to average OHH campaigns, e.g. proven by numerous people taking spontaneous selfies in front of the billboards.Most simple yet most effective 3M outdoor campaign to date. Execution Australian tape artist Buff Diss, one of the world’s leading tape-artists, hand-lettered each billboard on-site, using real 3M duct tape. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot.For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used, that featured a printed pack shot. In this case, each indivudal headline needed to be carefully taped in a way that it precisely matched the position of the printed pack shot. Synopsis Show the superior strength and versatility of 3M’s all-purpose Heavy Duty Duct Tape which is used by DIY-enthusiasts, professionals, and artists alike. Strategy 3M Extra Heavy Duty Duct Tape is used by DIY-enthusiasts, professionals, and artists alike. An outdoor campaign with it’s high public visibility promised to fullfill best the need to reach the broad target demographic while being very cost efficient at the same time. Integrating the product itself into the visual execution of the campaign offers the opportunity to further strengthen the message and uniqueness of the approach.
3M Earworm Billboards
案例简介：活动描述 当谈到希尔的粘性时，没有什么比经典流行热门歌曲或所谓的 “耳虫” 的旋律更持久、更持久的了。这就是为什么我们抓住了三首有史以来最受欢迎的歌曲，并把它们放在香港许多广告牌上。这样，每个广告牌都以一种简单而难忘的独特方式展示了 3m 的粘贴能力。 结果 这场运动的影响有三个方面: 一种全新的突出 3m 重型胶带的方式。与普通的 OHH 活动相比，“粘性” 更好，例如，许多人在广告牌前自发自拍。迄今为止最简单但最有效的 3m 户外运动。 执行 澳大利亚磁带艺术家 Buff Diss，世界领先的磁带艺术家之一，使用真正的 3m 胶带在现场手工刻字每个广告牌。在可能的情况下，用于录音的实际磁带卷最终作为 “现场” 包装镜头粘在广告牌上。对于广告牌必须放在玻璃遮阳棚后面的海报网站，使用了另一种视觉效果，以印刷包装照片为特色。在这种情况下，每个独立标题都需要仔细录音，使其与印刷包装镜头的位置精确匹配。 概要 展示 3m 多功能重型胶带的卓越强度和多功能性，DIY 爱好者、专业人士和艺术家都使用该胶带。 战略 3m 超重型胶带被 DIY 爱好者、专业人士和艺术家使用。一场公众能见度高的户外运动承诺最大限度地满足达到广泛目标人群的需求，同时又非常具有成本效益。将产品本身集成到活动的视觉执行中，为进一步加强该方法的信息和独特性提供了机会。
3M Earworm Billboards
案例简介：CampaignDescription When it comes to shere adhesiveness, nothing sticks with you as immediately and lasting as the melody of a classic pop hit song, or so called “earworm”.That’s why we took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. This way, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable. Outcome The impact of the campaign was threefold:A completely new way of highlighting 3M Heavy Duty Duct Tape.Better “stickiness” compared to average OHH campaigns, e.g. proven by numerous people taking spontaneous selfies in front of the billboards.Most simple yet most effective 3M outdoor campaign to date. Execution Australian tape artist Buff Diss, one of the world’s leading tape-artists, hand-lettered each billboard on-site, using real 3M duct tape. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot.For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used, that featured a printed pack shot. In this case, each indivudal headline needed to be carefully taped in a way that it precisely matched the position of the printed pack shot. Synopsis Show the superior strength and versatility of 3M’s all-purpose Heavy Duty Duct Tape which is used by DIY-enthusiasts, professionals, and artists alike. Strategy 3M Extra Heavy Duty Duct Tape is used by DIY-enthusiasts, professionals, and artists alike. An outdoor campaign with it’s high public visibility promised to fullfill best the need to reach the broad target demographic while being very cost efficient at the same time. Integrating the product itself into the visual execution of the campaign offers the opportunity to further strengthen the message and uniqueness of the approach.
3m Earworm 广告牌
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3M Earworm Billboards
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