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沃尔沃: DDB拉丁波多黎各的鸟眼视图
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沃尔沃: DDB拉丁波多黎各的鸟眼视图
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Volvo: Birdseye View by DDB Latina Puerto Rico
案例简介:
Volvo: Birdseye View by DDB Latina Puerto Rico
案例简介:
沃尔沃: DDB拉丁波多黎各的鸟眼视图
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Volvo: Birdseye View by DDB Latina Puerto Rico
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The Volvo USV-XC90 offers a new technological function that allows the driver to enjoy 360 degrees of visibility around the car.DDB represented the benefit of this feature by rotating the vehicles around an axis to a full 360 spin, the image of an eye emerges clearly signifying the heightened capacity of the driver to see all around and dramatizing the level of comfort and security it provides.The design was applied to Indoor Posters to be placed in Volvo showrooms. They were also published as print ads in major local newspapers and billboards.CreditsChief creative officer: Enrique RentaCreative director: Marco MuñozArt director: Maurico CortesAccount manager: Susanne AlonsoAccount executive: Liz LabradaMedia director: Martha Nieves
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