In a new iteration of Orbit’s 'Time to Shine' brand platform, which launched last year, the new ads bring to life the idea that with the confidence you get from having a clean mouth, you can shine, no matter the situation.'Robbery' features a charming protagonist caught in the middle of a bank robbery that uses Orbit gum to harness his inner confidence to shine in an unexpected way.'Pants' brings to life a relatable moment for most people.'Lunch Money' shows an everyday scenario of a boy mustering up the courage to talk to a girl in the hallway, despite unexpected timing.CreditsAgency: Energy BBDO & CLM BBDOClient: OrbitTitle: “Robbery – Orbit Time to Shine,” “Lunch Money – Orbit Time to Shine,” “Pants – Orbit Time to Shine”Chief Creative Officer: Andrés OrdóñezExecutive Creative Director: Pedro PérezExectuive Creative Director: Josh Gross“Robbery”Associate Creative Director: Josejuan ToledoAssociate Creative Director: Sofia Gonzales“Lunch Money”Copywriter: Colin O’TooleArt Director: Hansel QuintelaCopywriter: Mishal JagjivanArt Director: Jenn Garcia“Pants”Copywriter: Andrew UreArt Director: Matt DenyerLead Designer: Hung VinhJr. Digital Designer: Erin KnottDirector of Integrated Production: Rowley SamuelExecutive Producer: John PrattDirector of Music: Daniel KuypersAssociate Music Producer: Nick MakerVice President: Julien LemoineGroup Account Director: Melanie MarchandGlobal Strategic Planner: Veronique BernardAccount Executive: Lena LieuvinClient Service Director: Lianne SinclairAccount Supervisor: Brittany PeskindAccount Executive: Kristen MillerProduction Company: MJZDirector: Craig GillespiePresident: David ZanderProducer: Emma WilcocksonUPM: Deb TietjenEditorial Company: White House Post ChicagoEditor: Matthew WoodProducer: Lauren ConnollyVFX: The MillExecutive Producer: Andrew SommervilleProducer: Mike PullanColourist: Luke MorrisonCreative Director: Jay BandlishAudio: Another CountryAudio Sound Design/MIx: John BinderAudio Executive Producer: Tim KonnAudio Producer : Louise RiderAssistant Audio Engineer: Mike Regan