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足迹海报
案例简介：我们在地板上贴了一张用透明粘合剂材料处理的大海报。当人们冷漠地践踏和传递海报时，形象和信息逐渐出现。这样，人们意识到我们冷漠的后果。在海报中，QR 码链接到一个禁止养熊的环境组织的签名收集活动网站。QR 码成为笼子的锁，图像由脚印制成。这意味着人们对签名的关注是让熊获得自由的关键。 它是在博物馆、地铁站和建筑物中执行的。因此，当人们进出这些地方通勤时，他们能够看到前后图像的明显差异。
足迹海报
案例简介：We attached a large poster treated with transparent adhesive materialson the floor. While people indifferently trampled and passed on theposter, the image and the message gradually appeared. In this way, people realized that the consequences of our indifference. In the poster, QR code is linked to the signature collection campaign site of an environmental group for banning bear farming. QR code became the lock of the cage with the image made by footprints. It means that people's concerns from signing are the key to make bears free. It was executed in the museum, subway stations and buildings. Therefore people were able to stark differences of before & after images when they enter and leave, commute through the places.
The Footprint Poster
案例简介：我们在地板上贴了一张用透明粘合剂材料处理的大海报。当人们冷漠地践踏和传递海报时，形象和信息逐渐出现。这样，人们意识到我们冷漠的后果。在海报中，QR 码链接到一个禁止养熊的环境组织的签名收集活动网站。QR 码成为笼子的锁，图像由脚印制成。这意味着人们对签名的关注是让熊获得自由的关键。 它是在博物馆、地铁站和建筑物中执行的。因此，当人们进出这些地方通勤时，他们能够看到前后图像的明显差异。
The Footprint Poster
案例简介：We attached a large poster treated with transparent adhesive materialson the floor. While people indifferently trampled and passed on theposter, the image and the message gradually appeared. In this way, people realized that the consequences of our indifference. In the poster, QR code is linked to the signature collection campaign site of an environmental group for banning bear farming. QR code became the lock of the cage with the image made by footprints. It means that people's concerns from signing are the key to make bears free. It was executed in the museum, subway stations and buildings. Therefore people were able to stark differences of before & after images when they enter and leave, commute through the places.
足迹海报
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The Footprint Poster
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基本信息
- 广告战役： #Protect Bears#
- 广告品牌： Green Korea
- 发布日期： 2011-03-01
- 行业领域： 其他
- 媒体类别： 短视频 , 户外 , 海报/平面
- 广告语言： 韩语
- 媒介平台： 网络
- 获得奖项：
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