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不要骑羞耻的自行车
案例简介:Planet Fitness称其为 “bullfit”,其神话是运动表现受竞争性课程,令人生畏的锻炼环境以及通过新的研究和新的Stop the Bullfit运动来羞辱健身。健身连锁店发布了《Bullfit报告》,该报告揭示了美国人对健康的真实感受和误解。报告中的一项这样的发现表明,使健身成为一种 “竞争” 并不是一种胜利,而与之正面交锋的挑战对目前不属于健身房的大多数美国人 (55%) 来说是消极的。实际上,有68% 的人认为排行榜特别令人沮丧。
不要骑羞耻的自行车
案例简介:Planet Fitness is calling "bullfit" on myths that exercise performance is motivated by competitive classes, intimidating workout environments, and fitness shaming with new research and a new Stop the Bullfit campaign. The fitness chain published The Bullfit Report, which uncovers Americans' true feelings and misperceptions about health and wellness. One such finding in the report states that making fitness a "competition" isn't a win and that head-to-head challenges are demotivating to the majority (55 percent) of Americans who don't currently belong to a gym. In fact, 68 percent find leaderboards specifically demotivating.
Don’t Ride the Bike of Shame
案例简介:Planet Fitness称其为 “bullfit”,其神话是运动表现受竞争性课程,令人生畏的锻炼环境以及通过新的研究和新的Stop the Bullfit运动来羞辱健身。健身连锁店发布了《Bullfit报告》,该报告揭示了美国人对健康的真实感受和误解。报告中的一项这样的发现表明,使健身成为一种 “竞争” 并不是一种胜利,而与之正面交锋的挑战对目前不属于健身房的大多数美国人 (55%) 来说是消极的。实际上,有68% 的人认为排行榜特别令人沮丧。
Don’t Ride the Bike of Shame
案例简介:Planet Fitness is calling "bullfit" on myths that exercise performance is motivated by competitive classes, intimidating workout environments, and fitness shaming with new research and a new Stop the Bullfit campaign. The fitness chain published The Bullfit Report, which uncovers Americans' true feelings and misperceptions about health and wellness. One such finding in the report states that making fitness a "competition" isn't a win and that head-to-head challenges are demotivating to the majority (55 percent) of Americans who don't currently belong to a gym. In fact, 68 percent find leaderboards specifically demotivating.
不要骑羞耻的自行车
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Don’t Ride the Bike of Shame
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基本信息
- 广告品牌: Planet Fitness
- 发布日期: 2020-01
- 行业领域: 互联网服务 , 文娱/内容 , 商务服务
- 媒体类别: 微电影 , 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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