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你觉得会发生什么？
案例简介：在爱尔兰，在过去10年里，42% 的后座乘客没有系安全带。大部分责任在于司机.但是年轻的男性司机比实际死亡更害怕 “社会死亡”。他们担心如果他们要求某人系好安全带，他们会被嘲笑。这项工作正面挑战恐惧。“你认为会发生什么” 正是在这一点上，一位年轻的司机要求他的后座朋友系上安全带。标题是: “如果你要求你的伴侣系安全带，你认为会发生什么？” 从那里观众进入了他的想象。这篇文章在非常快速的梦境序列中探索了他所有的恐惧 -- 恐吓、阉割、判断、排斥，最后，当他的朋友被向前推时，观众被带到了一个关于不系安全带的潜在身体后果的梦境序列中，就像在一次致命的头球碰撞中一样。然后我们看到一个普通的朋友对被要求系安全带的反应是什么 -- 如此简单，没什么大不了的 -- “当然，没问题”，他系上了安全带。
你觉得会发生什么？
案例简介：In Ireland 42% of rear seat passengers killed in the last 10 years were not wearing a seatbelt. Much of the responsibility lies with the driver....but young male drivers fear "social death" more than actual death. They're afraid that if they ask someone to belt up they'll be ridiculed. This work challenges that fear head-on. "What Do You Think Will Happen" opens on precisely this point, where a young driver is asking his backseat friend to wear a seatbelt. A title reads: “What do you think will happen if you ask your mate to wear a seatbelt?” and from there the viewer enters his imagination. The piece explores, in very fast cut dream sequences, all of his fears – intimidation, emasculation, judgement, exclusion, and finally the viewer is taken through a dream sequence of the potential physical consequences of not wearing a seatbelt, as his friend is thrust forward, as though in a lethal head-first crash. We then see how a normal friend really reacts to being asked to wear their seatbelt – so simple, no big deal – “sure, no problem”, and he puts his seatbelt on.
What Do You Think Will Happen?
案例简介：在爱尔兰，在过去10年里，42% 的后座乘客没有系安全带。大部分责任在于司机.但是年轻的男性司机比实际死亡更害怕 “社会死亡”。他们担心如果他们要求某人系好安全带，他们会被嘲笑。这项工作正面挑战恐惧。“你认为会发生什么” 正是在这一点上，一位年轻的司机要求他的后座朋友系上安全带。标题是: “如果你要求你的伴侣系安全带，你认为会发生什么？” 从那里观众进入了他的想象。这篇文章在非常快速的梦境序列中探索了他所有的恐惧 -- 恐吓、阉割、判断、排斥，最后，当他的朋友被向前推时，观众被带到了一个关于不系安全带的潜在身体后果的梦境序列中，就像在一次致命的头球碰撞中一样。然后我们看到一个普通的朋友对被要求系安全带的反应是什么 -- 如此简单，没什么大不了的 -- “当然，没问题”，他系上了安全带。
What Do You Think Will Happen?
案例简介：In Ireland 42% of rear seat passengers killed in the last 10 years were not wearing a seatbelt. Much of the responsibility lies with the driver....but young male drivers fear "social death" more than actual death. They're afraid that if they ask someone to belt up they'll be ridiculed. This work challenges that fear head-on. "What Do You Think Will Happen" opens on precisely this point, where a young driver is asking his backseat friend to wear a seatbelt. A title reads: “What do you think will happen if you ask your mate to wear a seatbelt?” and from there the viewer enters his imagination. The piece explores, in very fast cut dream sequences, all of his fears – intimidation, emasculation, judgement, exclusion, and finally the viewer is taken through a dream sequence of the potential physical consequences of not wearing a seatbelt, as his friend is thrust forward, as though in a lethal head-first crash. We then see how a normal friend really reacts to being asked to wear their seatbelt – so simple, no big deal – “sure, no problem”, and he puts his seatbelt on.
你觉得会发生什么？
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What Do You Think Will Happen?
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基本信息
- 广告品牌： Road Safety Authority Ireland
- 发布日期： 2019-09
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 微电影 , 短视频 , APP
- 广告语言： 英语
- 媒介平台： 网络
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