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HSL赫尔辛基地区交通旅行卡: 面对你对公共交通的恐惧
案例简介：
HSL赫尔辛基地区交通旅行卡: 面对你对公共交通的恐惧
案例简介：
HSL Helsinki Region Transport Travel Card: The Face your fear of Public Transport
案例简介：
HSL Helsinki Region Transport Travel Card: The Face your fear of Public Transport
案例简介：
HSL赫尔辛基地区交通旅行卡: 面对你对公共交通的恐惧
暂无简介
HSL Helsinki Region Transport Travel Card: The Face your fear of Public Transport
暂无简介
基本信息
- 广告品牌： HSL Helsinki Region Transport
- 发布日期： 2014-11
- 行业领域： 生活服务 , NGO , 公共事业 , 旅游/娱乐
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
There’s no reason to be scared. The Helsinki Regional Transport Authority (HSL) wanted to target older people, unfamiliar with public transport and the travel card. Interviews and research conducted by 358 revealed that while many of them had a positive attitude towards the service, many were hesitant to try it. The perceived difficultyof using the card and the reader was acting as a barrier to entry thus keeping people away from trial. 358 created a campaign highlighting the simplicity, and challenged people to conquer their offers. It was paired with an attractive offer: a free 2-week travel card, delivered to the home door.
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