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嗡嗡声
案例简介:学分
嗡嗡声
案例简介:Credits
Buzz
案例简介:学分
Buzz
案例简介:Credits
嗡嗡声
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Buzz
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Toyota's all-new Prius is revolutionizing the concept of hybrid vehicles by breaking free from traditional expectations and setting a bold new standard. It's not just about eco-friendliness, but also about daring to be different. Prius and Latinos have long been expected to follow predetermined paths, but now they are blazing their own trails and redefining what it means to be unique. "Buzz" is part of Toyota’s “This is Prius Now” marketing campaign. The commercial embraces Latino culture's affinity for gossip while also shattering expectations and promoting the appeal of reinvention and standing out.
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