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约翰 · 沃尔 · 齐格安可
案例简介：挑战 提高对新约翰 · 沃尔 · 齐格安可篮球鞋的认识，并通过社交媒体提升锐步品牌。 解决方案 “约翰 · 沃尔 · 齐格 · 安可” 社交媒体活动邀请篮球迷参加，有机会为自己赢得一对约翰 · 沃尔的新签名锐步。竞选活动以赠品开始: 21 天内 21 双鞋子。粉丝们蜂拥至锐步官方的 Facebook 页面，希望有机会获胜。创建了一个跨渠道内容营销策略，以动员铁杆约翰 · 沃尔粉丝，并让他与朋友分享活动。为了进一步提升品牌，我们与 Spotify 合作，成为首批广告商品牌 Spotify 应用程序之一，并创建定制品牌播放列表, 这在当时从未做过。播放列表包括一些约翰 · 沃尔最喜欢的曲子，包括 2Pac 、杰伊 · Z 、坎耶和其他人。这种合作关系通过广告时代引起了一些非常值得的媒体关注。
约翰 · 沃尔 · 齐格安可
案例简介：Challenge Drive awareness of the new John Wall Zig Encore Basketball shoe, and elevate the Reebok brand via social media. Solution The “John Wall Zig Encore” social media campaign invited basketball fans to participate in a chance to win a pair of John Wall’s new signature Reeboks all for themselves. The campaign kicked off with a giveaway: 21 shoes in 21 days. Fans swarmed to the official Reebok Facebook page for a chance to win. A cross-channel content marketing strategy was created to mobilize the hardcore John Wall fan, and get him sharing the campaign with his friends. In an effort to elevate the brand even further, we partnered with Spotify to be one of the first advertiser-branded Spotify apps and to create a custom brand playlist, which at the time had never been done before. The playlist included some of John Wall’s favorite tunes, including the likes of 2Pac, JAY Z, Kanye and others. The partnership generated some much warranted media attention via Ad Age.
John Wall Zig Encore
案例简介：挑战 提高对新约翰 · 沃尔 · 齐格安可篮球鞋的认识，并通过社交媒体提升锐步品牌。 解决方案 “约翰 · 沃尔 · 齐格 · 安可” 社交媒体活动邀请篮球迷参加，有机会为自己赢得一对约翰 · 沃尔的新签名锐步。竞选活动以赠品开始: 21 天内 21 双鞋子。粉丝们蜂拥至锐步官方的 Facebook 页面，希望有机会获胜。创建了一个跨渠道内容营销策略，以动员铁杆约翰 · 沃尔粉丝，并让他与朋友分享活动。为了进一步提升品牌，我们与 Spotify 合作，成为首批广告商品牌 Spotify 应用程序之一，并创建定制品牌播放列表, 这在当时从未做过。播放列表包括一些约翰 · 沃尔最喜欢的曲子，包括 2Pac 、杰伊 · Z 、坎耶和其他人。这种合作关系通过广告时代引起了一些非常值得的媒体关注。
John Wall Zig Encore
案例简介：Challenge Drive awareness of the new John Wall Zig Encore Basketball shoe, and elevate the Reebok brand via social media. Solution The “John Wall Zig Encore” social media campaign invited basketball fans to participate in a chance to win a pair of John Wall’s new signature Reeboks all for themselves. The campaign kicked off with a giveaway: 21 shoes in 21 days. Fans swarmed to the official Reebok Facebook page for a chance to win. A cross-channel content marketing strategy was created to mobilize the hardcore John Wall fan, and get him sharing the campaign with his friends. In an effort to elevate the brand even further, we partnered with Spotify to be one of the first advertiser-branded Spotify apps and to create a custom brand playlist, which at the time had never been done before. The playlist included some of John Wall’s favorite tunes, including the likes of 2Pac, JAY Z, Kanye and others. The partnership generated some much warranted media attention via Ad Age.
约翰 · 沃尔 · 齐格安可
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John Wall Zig Encore
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基本信息
- 广告战役： #John Wall Zig Encore#
- 广告品牌： Reebok
- 发布日期： 2016-10-01
- 行业领域： 鞋袜/箱包 , 穿着/装扮
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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