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帖子后面
案例简介：相关性 让年轻人想学习可能很难。我们通过电影的美丽，电影性质吸引了观众，并使他们渴望了解不健康关系的警告信号。有些人全神贯注于这部电影，甚至认为这是一部电影的预告片。他们被这种关系场景的真实程度和相关性所吸引，并赞赏我们终于在一个黑暗中停留了太久的话题上阐明了这一点。 执行 我们在Facebook上播种了我们的电影，并迅速获得了330万多个观看次数。同时，我们接管了One Love的Instagram帐户，并发布了从电影中提取的10个视频网格，这些视频专门针对不健康关系的警告信号。乍一看，网格上有一对恋爱中的年轻夫妇的漂亮帖子，但单击图像显示了帖子背后丑陋真相的故事。观众被引导到behindthepost.org，在那里他们可以了解不健康关系的其他警告信号并加入其中。利用电影中的镜头，我们还制作了一个Instagram故事广告，展示了这对夫妇分享一个充满爱意的吻。但是，当声音打开时，观众可以听到这对夫妇在战斗，因为屏幕向后剥开，揭示了照片背后的激烈争论。 简要说明
帖子后面
案例简介：Relevancy Getting young adults to want to learn can be tough. We engaged audiences through the beautiful, cinematic nature of the film, and made them eager to learn about the warning signs of an unhealthy relationship. Some people were so engrossed in the film that they even thought it was a trailer for a movie. They were captivated by how real and relatable the relationship scenarios felt, and appreciated that we were finally shedding light on a topic that had remained in the dark for too long. Execution We seeded our film on Facebook where it quickly garnered more than 3.3 million views. At the same time, we took over One Love’s Instagram account and posted a grid of 10 videos extracted from the film dedicated to the warning signs of an unhealthy relationship. At first glance, the grid featured an array of beautiful posts of a young couple in love, but clicking the images revealed stories of the ugly truth behind the post. Viewers were guided to behindthepost.org where they could learn about the other warning signs of an unhealthy relationship and join the cause. Using footage from the film, we also created an Instagram Story ad showing the couple sharing a loving kiss. But when the sound was turned on, viewers could hear the couple fighting as the screen peeled back to reveal a heated argument behind the photo. BriefExplanation
Behind the Post
案例简介：相关性 让年轻人想学习可能很难。我们通过电影的美丽，电影性质吸引了观众，并使他们渴望了解不健康关系的警告信号。有些人全神贯注于这部电影，甚至认为这是一部电影的预告片。他们被这种关系场景的真实程度和相关性所吸引，并赞赏我们终于在一个黑暗中停留了太久的话题上阐明了这一点。 执行 我们在Facebook上播种了我们的电影，并迅速获得了330万多个观看次数。同时，我们接管了One Love的Instagram帐户，并发布了从电影中提取的10个视频网格，这些视频专门针对不健康关系的警告信号。乍一看，网格上有一对恋爱中的年轻夫妇的漂亮帖子，但单击图像显示了帖子背后丑陋真相的故事。观众被引导到behindthepost.org，在那里他们可以了解不健康关系的其他警告信号并加入其中。利用电影中的镜头，我们还制作了一个Instagram故事广告，展示了这对夫妇分享一个充满爱意的吻。但是，当声音打开时，观众可以听到这对夫妇在战斗，因为屏幕向后剥开，揭示了照片背后的激烈争论。 简要说明
Behind the Post
案例简介：Relevancy Getting young adults to want to learn can be tough. We engaged audiences through the beautiful, cinematic nature of the film, and made them eager to learn about the warning signs of an unhealthy relationship. Some people were so engrossed in the film that they even thought it was a trailer for a movie. They were captivated by how real and relatable the relationship scenarios felt, and appreciated that we were finally shedding light on a topic that had remained in the dark for too long. Execution We seeded our film on Facebook where it quickly garnered more than 3.3 million views. At the same time, we took over One Love’s Instagram account and posted a grid of 10 videos extracted from the film dedicated to the warning signs of an unhealthy relationship. At first glance, the grid featured an array of beautiful posts of a young couple in love, but clicking the images revealed stories of the ugly truth behind the post. Viewers were guided to behindthepost.org where they could learn about the other warning signs of an unhealthy relationship and join the cause. Using footage from the film, we also created an Instagram Story ad showing the couple sharing a loving kiss. But when the sound was turned on, viewers could hear the couple fighting as the screen peeled back to reveal a heated argument behind the photo. BriefExplanation
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Behind the Post
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基本信息
- 广告战役： #One Love Foundation-网络-d677#
- 广告品牌： One Love Foundation
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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