BBC Earth: Life in VR - California Coast|微电影|广告营销案例【ADGuider广告指南】

BBC地球: VR中的生活-加利福尼亚海岸

案例简介：执行 VR-加利福尼亚海岸的生活是自然历史讲故事的进化步骤，它利用一种新的媒介来讲述前所未有的新故事。与谷歌工程师密切合作，这种体验推动了白日梦平台上可能提供的丰富而动态的视觉环境的界限，以及真实的动物和行为。将用户从被动的观看者转变为主动的参与者，VR中的Life将用户直接带入动物对其存在做出反应并表现出其独特的行为及其处境的世界。一些创新技术包括: 实时行为系统，允许动物意识到并对玩家和彼此做出反应，以及根据它们各自的位置动态移动。一个动态和空间化的声音和音乐系统，允许用户保持情感共鸣和与所经历的事物的相关性。利用地形的体素数据创建的优化的风景碰撞系统，以适应玩家的六个自由度。高度优化的实时定制海带批处理和几何结构，以在玩家或动物与区域碰撞时无缝地交换和交换单个物理支持的分支。一种高度可定制的轻烘焙系统，用于定义每个区域的烘焙地图，以减少绘制调用，平衡保真度与移动设备上的性能。一种GPU实例化技术，使16,000磷虾在反应和蜂拥而至的体验中栩栩如生。垂直和深度纹理查找雾，给人以光线和灰尘扩散到整个水下大气的印象。VR-加利福尼亚海岸的生活是为白日梦联想幻影独奏而设计的，代表了利用六个自由度的第一代游戏，使用户可以前后移动以增强存在感。运动描述在这种实时交互式VR体验中，您可以穿越加利福尼亚海岸的海底世界。与从鲸鱼到鱿鱼的居民搭便车，与好奇的水獭和领土加里波第面对面，体验微观的生活，然后潜入海洋深渊与强大的抹香鲸一起狩猎。在这个过程中，你可以探索和发现小故事和新动物，以建立对维持这个多样化生态系统的行为和关系的理解。经过精心研究和精心制作，我们的目标是将世界各地观众喜爱的讲故事工艺的DNA转化为一种令人兴奋的新媒体，提供一种创新的格式和体验，将VR带给更广泛的受众，让他们体验和了解自然世界。

BBC地球: VR中的生活-加利福尼亚海岸

案例简介：Execution Life in VR - California Coast is an evolutionary step in natural history storytelling, utilising a new medium to tell new stories never before possible. Working closely with Google engineers, this experience pushes at the boundaries of what is possible on the Daydream platform to deliver a rich and dynamic visual environment, complete with authentic animals and behaviours. Moving the user from being a passive viewer to an active participant, Life in VR puts the user directly into the world where animals react to their presence and exhibit behaviours unique to them and their situation. Some of the innovative techniques include: A real-time behaviour system allowing the animals to be aware and respond to the player and one another, as well as move dynamically based on their respective positions. A dynamic and spatialised sound and music system allowing users to maintain emotional resonance and relevance to what is being experienced. An optimised scenery collision system created with Voxel data of the terrain to accommodate the players’ six degrees of freedom. Highly optimised realtime custom batching of kelp and geometry instancing to seamlessly swap in and out individual physics-enabled branches when players or animals collide with areas. A highly customisable light baking system used to define bake maps per zone in order to reduce draw calls, balancing fidelity with performance on mobile devices. A GPU instancing technique to bring 16,000 krill to life in a reactive and swarming experience. A vertical and depth texture lookup fog to give the impression of light and dust diffused throughout the underwater atmosphere. Life in VR - California Coast has been designed for the Daydream Lenovo Mirage Solo and represents the first generation of titles capitalising on the six degrees of freedom, allowing users to move forwards and backwards for a heightened sense of presence. CampaignDescription In this real-time interactive VR experience you travel through the underwater world of the Californian coast. Hitch a ride with inhabitants ranging from whales to squid, come face to face with inquisitive otters and territorial garibaldi and experience life at a microscopic scale, before diving into the ocean abyss to hunt with the mighty Sperm Whale. On the way you can explore and discover side-stories and new animals to build an understanding of the behaviours and relationships which sustain this diverse ecosystem. Meticulously researched and crafted, our ambition has been to translate the DNA of our storytelling craft loved by audiences all over the world to an exciting new medium, to provide an innovative format and experience that brings VR to a wider audience and allows them to experience and learn about the natural world.