本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
可能是世界上最好的海报
案例简介：环境执行描述 嘉士伯以 “可能是世界上最好的啤酒” 而闻名。嘉士伯的任务是在英国重新推出这一标志性口号，主要目标是提高大众品牌意识，吸引新的受众。最大的挑战是在传统的电视广告之外，以很小的预算来做这件事。我们需要一个超越印刷的想法，利用数字和社交渠道，让大众分享这个想法。户外是吸引消费者、提升声望和名声的完美媒介。然而，一项全国性的户外运动与预算是不可能的。我们的方法基于一个简单的想法: 如果嘉士伯制作广告牌，它们将是世界上最好的广告牌，因此供应啤酒。所以我们创造了这样的海报: 世界上第一个允许消费者自助冰冷的嘉士伯啤酒服务海报。该创意嵌入了嘉士伯字体和一叠眼镜，标题为 “可能是世界上最好的海报”。位于伦敦市中心繁忙的地区，当天对 1,400 杯嘉士伯酒进行了采样，通过挣得的公关联系了全球 6000万名消费者，并在《每日电讯报》《卫报》上进行了报道,《赫芬顿邮报》、《太阳在线》、《地铁》、《互联网现象 BuzzFeed 》和《小伙子圣经》以及《美国每周新闻杂志时代》。仅根据媒体报道，投资回报率是竞选成本的八倍。对社会的影响同样广泛，竞选标签 # 可能是一天内产生超过 300万次推特印象的最佳方式，粉丝们在推特上发布了他们的认可标志, 包括商业大亨和媒体人物艾伦 · 苏格勋爵的提及。
可能是世界上最好的海报
案例简介：Ambient Execution Description Carlsberg is famously known as “Probably the best lager in the world”.We were tasked by Carlsberg to relaunch this iconic slogan in the UK, with the primary objective of driving mass brand awareness and engaging new audiences.The biggest challenge was to do this outside of traditional TV advertising and on a small budget. We needed an idea that could travel beyond print, harnessing digital and social channels to allow the idea to be shared amongst mass audiences. Outdoor was the perfect medium to attract consumers and drive stature and fame. However, a nationwide outdoor campaign was out of the question with the budget.Our approach was based on a simple idea: if Carlsberg made billboards, they would be the best billboards in the world and therefore serve beer. So we created just that: the world’s first beer-serving poster that allowed consumers to help themselves to an ice-cold Carlsberg. Embedded with a Carlsberg Font and stack of glasses, the creative features the headline ‘Probably the best poster in the world’.Positioned in a busy part of central London, during the day 1,400 glasses of Carlsberg were sampled and 60 million consumers were reached globally via earned PR, with coverage in the Guardian, the Telegraph, the Huffington Post, the Sun Online, the Metro, internet phenomenons BuzzFeed and The LAD Bible, and US weekly news magazine TIME. Based on media coverage alone, return on investment was eight times the campaign cost. The impact on social was just as widespread, with the campaign hashtag #probablythebest generating over 3 million Twitter impressions in one day and fans tweeting their stamp of approval, including a mention from business tycoon and media personality Lord Alan Sugar.
Probably The Best Poster In The World
案例简介：环境执行描述 嘉士伯以 “可能是世界上最好的啤酒” 而闻名。嘉士伯的任务是在英国重新推出这一标志性口号，主要目标是提高大众品牌意识，吸引新的受众。最大的挑战是在传统的电视广告之外，以很小的预算来做这件事。我们需要一个超越印刷的想法，利用数字和社交渠道，让大众分享这个想法。户外是吸引消费者、提升声望和名声的完美媒介。然而，一项全国性的户外运动与预算是不可能的。我们的方法基于一个简单的想法: 如果嘉士伯制作广告牌，它们将是世界上最好的广告牌，因此供应啤酒。所以我们创造了这样的海报: 世界上第一个允许消费者自助冰冷的嘉士伯啤酒服务海报。该创意嵌入了嘉士伯字体和一叠眼镜，标题为 “可能是世界上最好的海报”。位于伦敦市中心繁忙的地区，当天对 1,400 杯嘉士伯酒进行了采样，通过挣得的公关联系了全球 6000万名消费者，并在《每日电讯报》《卫报》上进行了报道,《赫芬顿邮报》、《太阳在线》、《地铁》、《互联网现象 BuzzFeed 》和《小伙子圣经》以及《美国每周新闻杂志时代》。仅根据媒体报道，投资回报率是竞选成本的八倍。对社会的影响同样广泛，竞选标签 # 可能是一天内产生超过 300万次推特印象的最佳方式，粉丝们在推特上发布了他们的认可标志, 包括商业大亨和媒体人物艾伦 · 苏格勋爵的提及。
Probably The Best Poster In The World
案例简介：Ambient Execution Description Carlsberg is famously known as “Probably the best lager in the world”.We were tasked by Carlsberg to relaunch this iconic slogan in the UK, with the primary objective of driving mass brand awareness and engaging new audiences.The biggest challenge was to do this outside of traditional TV advertising and on a small budget. We needed an idea that could travel beyond print, harnessing digital and social channels to allow the idea to be shared amongst mass audiences. Outdoor was the perfect medium to attract consumers and drive stature and fame. However, a nationwide outdoor campaign was out of the question with the budget.Our approach was based on a simple idea: if Carlsberg made billboards, they would be the best billboards in the world and therefore serve beer. So we created just that: the world’s first beer-serving poster that allowed consumers to help themselves to an ice-cold Carlsberg. Embedded with a Carlsberg Font and stack of glasses, the creative features the headline ‘Probably the best poster in the world’.Positioned in a busy part of central London, during the day 1,400 glasses of Carlsberg were sampled and 60 million consumers were reached globally via earned PR, with coverage in the Guardian, the Telegraph, the Huffington Post, the Sun Online, the Metro, internet phenomenons BuzzFeed and The LAD Bible, and US weekly news magazine TIME. Based on media coverage alone, return on investment was eight times the campaign cost. The impact on social was just as widespread, with the campaign hashtag #probablythebest generating over 3 million Twitter impressions in one day and fans tweeting their stamp of approval, including a mention from business tycoon and media personality Lord Alan Sugar.
可能是世界上最好的海报
暂无简介
Probably The Best Poster In The World
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
