As hummus continues to be a popular snack in the states, Sabra has rolled out a campaign that encourages viewers to think of its hummus as their fourth meal of the day. Created by The Martin Agency, a playful 30-second spot bills Sabras’s hummus as “The Unofficial Meal” that can bring people together between lunch and dinner.CreditsChief Creative Officer: Joe AlexanderCreative Director: David MuhlenfeldSenior Art Director: Henrique SantiagoSenior Art Director: Ty HarperSenior Copywriter/Creative Director: Anne Marie HiteSenior Copywriter: Raymond McKinneyExecutive Producer: Christina CairoBroadcast Producer: Ross SkinnerJunior Broadcast Producer: Sara MontgomeryGroup Account Director: Rich WeinsteinAccount Director: Audyn O’RourkeAccount Executive: Ben SafchukPlanning Director: Mike KelleyBusiness Affairs Supervisor: Juanita McInteerFinancial Account Manager: LaTasha EvansFinancial Business Manager: Elizabeth MooreGroup Project Management Supervisor: Karen BaberProduction Company: HLADirector: Justin StokesExecutive Producer: Mike WellsProducer: Tim DaukesProducer: Paula GarrProduction Manager: Daniel CarterDirector of Photography: Martin HillProduction Designer: Tom GanderEditorial Company: The QuarryEditor: Owen OppenheimerAssistant Editor: Jim RobinsonExecutive Producer: Tor AdamsTelecine: The MillProducer: Nicole DuncanColorist: Mick VincentOnline: Adam MaynardAnimation: Hue & CryCreative Director: Magnus HiertaAssociate Creative Director: Evan ParsonsTechnical Director: Andrew ProusalisExecutive Producer: Joe MontalbanoSenior Producer: Whitney GreenProducer: Colleen HopkinsAnimator: Liam WardAnimator: Andrea Garza DeLeonIllustrator: Shannon RollinsMusic House: DuotoneManaging Director: David LeinheardtCreative Director: Jack LiveseyExecutive Producer: Ross HopmanAudio Post Company: Rainmaker StudioEngineer/Mixer: Jeff McManus