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斯巴鲁的冬天不那么可怕
案例简介：紧随其推出新品牌平台之后，斯巴鲁加拿大公司推出了一项新的、不常见的冬季运动。该活动采用集成的多媒体方法，展示了斯巴鲁在具有威胁性的冬季环境中的非凡能力和安全性。在发射地点，我们看到斯巴鲁内陆人和森林人处于危险的条件下，让观众坐在座位的边缘。在看起来令人生畏的情况下，我们在两条蜿蜒而冰冷的山路上行驶的两辆车都打开。当驾驶员彼此接近时，双方之间的驾驶镜头迅速减少。随着观众可以感觉到车辆内部和外部的戏剧建筑，紧张气氛迅速上升。就像他们相遇并经过彼此一样，我们看到每个人都是安全的，而且斯巴鲁都有能力应对恶劣的条件。由加拿大祖鲁阿尔法基洛为斯巴鲁加拿大创作的电影广告，类别为: 汽车。
斯巴鲁的冬天不那么可怕
案例简介：Fresh on the heels of launching their new brand platform, Subaru Canada is introducing a new and uncommon Winter campaign. Using an integrated, multi-media approach, the campaign demonstrates Subaru’s uncommon capability and safety in threatening, winter environments. Within the launch spot we see a Subaru Outback and Forester taking on treacherous conditions that leave the viewer on the edge of their seats. We open on both vehicles driving down a winding, icy mountain road, in what looks like a daunting situation. As the drivers approach each other, the driving shots rapidly cut between both parties. The tension quickly rises as viewers can feel the drama building inside and outside of the vehicles. Just as they meet up and pass by each other, we see that the everyone is safe and that both Subaru’s are more than capable at handling the harsh conditions. Film advertisement created by Zulu Alpha Kilo, Canada for Subaru Canada, within the category: Automotive.
Winter is less scary in a Subaru
案例简介：紧随其推出新品牌平台之后，斯巴鲁加拿大公司推出了一项新的、不常见的冬季运动。该活动采用集成的多媒体方法，展示了斯巴鲁在具有威胁性的冬季环境中的非凡能力和安全性。在发射地点，我们看到斯巴鲁内陆人和森林人处于危险的条件下，让观众坐在座位的边缘。在看起来令人生畏的情况下，我们在两条蜿蜒而冰冷的山路上行驶的两辆车都打开。当驾驶员彼此接近时，双方之间的驾驶镜头迅速减少。随着观众可以感觉到车辆内部和外部的戏剧建筑，紧张气氛迅速上升。就像他们相遇并经过彼此一样，我们看到每个人都是安全的，而且斯巴鲁都有能力应对恶劣的条件。由加拿大祖鲁阿尔法基洛为斯巴鲁加拿大创作的电影广告，类别为: 汽车。
Winter is less scary in a Subaru
案例简介：Fresh on the heels of launching their new brand platform, Subaru Canada is introducing a new and uncommon Winter campaign. Using an integrated, multi-media approach, the campaign demonstrates Subaru’s uncommon capability and safety in threatening, winter environments. Within the launch spot we see a Subaru Outback and Forester taking on treacherous conditions that leave the viewer on the edge of their seats. We open on both vehicles driving down a winding, icy mountain road, in what looks like a daunting situation. As the drivers approach each other, the driving shots rapidly cut between both parties. The tension quickly rises as viewers can feel the drama building inside and outside of the vehicles. Just as they meet up and pass by each other, we see that the everyone is safe and that both Subaru’s are more than capable at handling the harsh conditions. Film advertisement created by Zulu Alpha Kilo, Canada for Subaru Canada, within the category: Automotive.
斯巴鲁的冬天不那么可怕
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Winter is less scary in a Subaru
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