Creative agency, Cactus, has launched an integrated marketing campaign to promote CommunityAmerica Credit Union’s role as the Official Banking Partner of the Kansas City Chiefs.Cactus is handling all strategy, creative and media for the regional effort, which is an integrated, long-term campaign and brand platform designed to significantly increase brand awareness through the seasonal NFL sponsorship, while also leveraging CommunityAmerica’s year-round commitment to Kansas City. Components include TV, print, digital, out-of-home and social media, which the shop will manage alongside CACU’s social team. They will also target Red Friday events before Chiefs’ home games. The 'We KC' commercials show CommunityAmerica employees showcasing their team spirit. In one, an executive raises his arms in what appears to be a yawn or stretch, but his colleagues view it as The Wave. One worker faithfully executes the movement and it gets repeated throughout the office as if it were a sports stadium. In another, a receptionist tries to answer her phone while wearing giant foam fan fingers. Office workers pat each other’s’ butts, rattle off account numbers as if they were football plays and one-up each other with Chiefs’ bobbleheads, socks, T-shirts and more. Viewers are prompted to “Fan up with Chiefs checking.”Credits• CHIEF EXECUTIVE OFFICER: Lisa Ginter• CHIEF MEMBER OFFICER: Rick Schier• VICE PRESIDENT, MARKETING: Matt Johnson• MARKETING MANAGER, CREATIVE SERVICES: Jenny Nichols• SENIOR CONTENT STRATEGIST: Tara Bross• GRAPHIC DESIGNER: Garrett Rice• DIGITAL MARKETING STRATEGIST: Eric Sorrentino• DIRECTOR, PRODUCT MARKETING & INSIGHTS: Geoff Taul• COMMUNICATIONS PROJECT MANAGER: Ashton Barker• MANAGER, CORPORATE COMMUNICATIONS: Amanda Clark• MANAGER, FIELD MARKETING AND PARTNERSHIPS: Kevin LawsonAGENCY CREDITS• FOUNDER & CHIEF EXECUTIVE OFFICER: Joe Conrad• PARTNER & CHIEF CREATIVE OFFICER: Norm Shearer• VP, CREATIVE DIRECTOR: Brian Watson• ART DIRECTOR: Hailey Simon• SENIOR COPYWRITER: Shea Tullos• PRODUCTION DIRECTOR: Brooke Woodruff• BROADCAST PRODUCER: Martha Douglas• VP, CLIENT SERVICES: Ainslie Fortune• ACCOUNT SUPERVISOR: Jon Barnett• STRATEGIC DIRECTOR: Mike Lee• STRATEGIST: Megan McCaslin• VP, CREATIVE OPERATIONS: Lisa Van Someren• ASSOCIATE PROJECT MANAGEMENT DIRECTOR: Jamie Sharp• MEDIA DIRECTOR: Diana Berry• ASSOCIATE MEDIA DIRECTOR: Lisa Hubbard• SENIOR MEDIA BUYER: Regina Pron• MEDIA PLANNER / BUYER: Katie Harker• VP, BUSINESS OPERATIONS: Kris Byers• OFFICE MANAGER: Cole PelayoPARTNER CREDITS• DIRECTOR: Docter Twins• EDITOR: Jeff Wilson• COLORIST: Herman Nieuwoudt• AUDIO POST: Coupe Studios• SOUND ENGINEER: Greg Mcrae