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案例简介：结果 这些电影产生了 1100万次观看，21,000 次喜欢，12,000 次分享和大量照片上传，展示了人们自豪的成就。 概要 Lowe's 是世界上第二大家居装修零售商。他们不断想出新的方法来激励千禧一代 DIY。操作视频是学习制作东西的好方法。但是有些很难跟上，有些太慢了。所以我们决定重新设计教学视频格式。 执行 我们 360 领域的一切都有目的。-我们将项目分成 8 个步骤，所以一次只有 2 个帧。-我们复制了演员 8 次,因为项目需要 1 人建造。他们穿着有编号的衬衫来标明台阶。 -我们循环行动，以消除时间限制，帮助人们学习。 -手工切割标志添加完整的信息，并增强设置设计。 -调色板和设置元素适合正在展示的项目的风格。 -The地板上的时钟用二手扳手引导方向。 -秒针需要一分钟才能转动一次，但是你可以无限期地观看。 -音乐具有娱乐性，激励用户并增强体验。 -鸟和飞机添加填充垂直空间，并添加重复的阴谋视图。 活动描述 我们创造了一分钟。一个 360 度的操作视频系列，允许人们仅仅通过移动手机或滑动屏幕就能以自己的速度学习。我们将项目分成 8 个步骤，这些步骤像 GIF 一样连续循环，分别拍摄，然后将它们缝合在一起 360 °。这样,当你在时钟般的设置中扫描时，你会看到同一个人展示了构建的每个阶段。然后我们在每个步骤后面添加了手工制作的教学标志来帮助完成教程。 战略 千禧一代正在成长并成为房主。他们在 DIY 方面的经验有限，他们还没有为家装零售商开发品牌偏好。Facebook 360 视频是在社交媒体上拦截他们的好方法。它还允许我们制作视觉上有趣和技术上直观的操作视频。 一分钟制作的是一个 360 度的操作视频系列，允许人们按照自己的节奏学习。我们将项目分成 8 个步骤，像 GIF 一样连续循环。我们分别拍摄它们，然后将它们缝合在 360 中，这样就可以看到同一个人展示了整个建筑。通过遵循这些操作并阅读设置好的说明，用户可以通过倾斜手机或滑动屏幕来制作设计师侧桌或帐篷。
一分钟内完成
案例简介：Outcome The films generated 11 Million Views, 21,000 Likes, 12,000 Shares and lots of photo uploads showing people’s proud accomplishments. Synopsis Lowe’s is the second largest home improvement retailer in the world. They are constantly coming up with new ways to inspire Millennials to DIY.How-to videos are great way to learn to make things. But some are hard to keep up with and others move too slowly.So we decided to reinvent the instructional video format. Execution Everything in our 360 sphere has a purpose.- We broke the projects down into 8 steps so there’d only be 2 in frame at a time.- We replicated the actor 8 times, because the projects require a 1 person build.- They wore numbered shirts to indicate the steps.- We looped the actions to eliminate time limits and help people learn.- The hand-cut signs add complete information and enhance the set design.- The color palette and set elements suit the style of the projects being demonstrated.- The clock on the floor with a wrench for a second-hand guides the direction.- The second hand takes one minute to turn once but you can watch it indefinitely.- The music is entertaining, motivates the user and enhances the experience.- The bird and plane add fill the vertical space and add intrigue for repeat views. CampaignDescription We created Made in a Minute. A 360 degree, How-to video series that allows people to learn at their own pace just by moving their phone or swiping the screen.We broke projects down into 8 steps which loop continuously like a GIF, shot them separately, then stitched them together in 360º.That way, as you scan around the clock-like set you see the same person demonstrating each stage of the build.Then we added hand-made instructional signs behind each step to help complete tutorial. Strategy Millennials are growing up and becoming homeowners. Their experience with DIY is limited and they haven’t yet developed a brand preference for a home improvement retailer. Facebook 360 video was a great way to intercept them on social media. It also allowed us to make how-to videos that were visually interesting and technologically intuitive. Made in a Minute is a 360 degree, how-to video series that allows people to learn at their own pace. We broke projects down into 8 steps which loop continuously like a GIF. We shot them separately, then stitched them together in 360, so the same person can be seen demonstrating the entire build. By following the actions and reading the in-set instructions, users can make a designer side table or teepee all by tilting their phone or swiping the screen.
Made in a Minute
案例简介：结果 这些电影产生了 1100万次观看，21,000 次喜欢，12,000 次分享和大量照片上传，展示了人们自豪的成就。 概要 Lowe's 是世界上第二大家居装修零售商。他们不断想出新的方法来激励千禧一代 DIY。操作视频是学习制作东西的好方法。但是有些很难跟上，有些太慢了。所以我们决定重新设计教学视频格式。 执行 我们 360 领域的一切都有目的。-我们将项目分成 8 个步骤，所以一次只有 2 个帧。-我们复制了演员 8 次,因为项目需要 1 人建造。他们穿着有编号的衬衫来标明台阶。 -我们循环行动，以消除时间限制，帮助人们学习。 -手工切割标志添加完整的信息，并增强设置设计。 -调色板和设置元素适合正在展示的项目的风格。 -The地板上的时钟用二手扳手引导方向。 -秒针需要一分钟才能转动一次，但是你可以无限期地观看。 -音乐具有娱乐性，激励用户并增强体验。 -鸟和飞机添加填充垂直空间，并添加重复的阴谋视图。 活动描述 我们创造了一分钟。一个 360 度的操作视频系列，允许人们仅仅通过移动手机或滑动屏幕就能以自己的速度学习。我们将项目分成 8 个步骤，这些步骤像 GIF 一样连续循环，分别拍摄，然后将它们缝合在一起 360 °。这样,当你在时钟般的设置中扫描时，你会看到同一个人展示了构建的每个阶段。然后我们在每个步骤后面添加了手工制作的教学标志来帮助完成教程。 战略 千禧一代正在成长并成为房主。他们在 DIY 方面的经验有限，他们还没有为家装零售商开发品牌偏好。Facebook 360 视频是在社交媒体上拦截他们的好方法。它还允许我们制作视觉上有趣和技术上直观的操作视频。 一分钟制作的是一个 360 度的操作视频系列，允许人们按照自己的节奏学习。我们将项目分成 8 个步骤，像 GIF 一样连续循环。我们分别拍摄它们，然后将它们缝合在 360 中，这样就可以看到同一个人展示了整个建筑。通过遵循这些操作并阅读设置好的说明，用户可以通过倾斜手机或滑动屏幕来制作设计师侧桌或帐篷。
Made in a Minute
案例简介：Outcome The films generated 11 Million Views, 21,000 Likes, 12,000 Shares and lots of photo uploads showing people’s proud accomplishments. Synopsis Lowe’s is the second largest home improvement retailer in the world. They are constantly coming up with new ways to inspire Millennials to DIY.How-to videos are great way to learn to make things. But some are hard to keep up with and others move too slowly.So we decided to reinvent the instructional video format. Execution Everything in our 360 sphere has a purpose.- We broke the projects down into 8 steps so there’d only be 2 in frame at a time.- We replicated the actor 8 times, because the projects require a 1 person build.- They wore numbered shirts to indicate the steps.- We looped the actions to eliminate time limits and help people learn.- The hand-cut signs add complete information and enhance the set design.- The color palette and set elements suit the style of the projects being demonstrated.- The clock on the floor with a wrench for a second-hand guides the direction.- The second hand takes one minute to turn once but you can watch it indefinitely.- The music is entertaining, motivates the user and enhances the experience.- The bird and plane add fill the vertical space and add intrigue for repeat views. CampaignDescription We created Made in a Minute. A 360 degree, How-to video series that allows people to learn at their own pace just by moving their phone or swiping the screen.We broke projects down into 8 steps which loop continuously like a GIF, shot them separately, then stitched them together in 360º.That way, as you scan around the clock-like set you see the same person demonstrating each stage of the build.Then we added hand-made instructional signs behind each step to help complete tutorial. Strategy Millennials are growing up and becoming homeowners. Their experience with DIY is limited and they haven’t yet developed a brand preference for a home improvement retailer. Facebook 360 video was a great way to intercept them on social media. It also allowed us to make how-to videos that were visually interesting and technologically intuitive. Made in a Minute is a 360 degree, how-to video series that allows people to learn at their own pace. We broke projects down into 8 steps which loop continuously like a GIF. We shot them separately, then stitched them together in 360, so the same person can be seen demonstrating the entire build. By following the actions and reading the in-set instructions, users can make a designer side table or teepee all by tilting their phone or swiping the screen.
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Made in a Minute
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