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强奸受害者被遗忘在仓库货架上
案例简介：在美国，每 98 秒就有人遭到性侵犯。幸存者获得正义的最大障碍之一是几十年来未经测试的强奸工具包。在性侵犯之后, 选择接受彻底和侵入性法医证据收集检查的受害者 -- 通常被称为强奸工具包 -- 预计工具包将被测试，证据将用于起诉袭击者。受害者和公众都认为这些包是经过测试的; 事实上，积压了成千上万个未经测试的强奸包，放在仓库的货架上几个月、几年, 甚至几十年来，肇事者仍然可以自由实施其他性侵犯。虽然成千上万的强奸包在货架上没有经过测试，但幸存者等待正义，强奸犯仍在街上。幸存者应该得到更好的待遇。我们都应该得到更好的。现在是时候了。全国运动 “搁置” 是由新机构 “隐形人” 开发的，该机构由前 Y & R 创意人雷切尔 · 豪沃德创建。它是为 Mariska Hargitay 的快乐心脏基金会与维亚康姆速度合作创建的。
强奸受害者被遗忘在仓库货架上
案例简介：Every 98 seconds, someone is sexually assaulted in the United States. One of the biggest barriers to justice for survivors is decades worth of untested rape kits.In the aftermath of a sexual assault, a victim who chooses to undergo an exhaustive and invasive forensic evidence collection examination-often referred to as a rape kit-expects the kit will be tested and the evidence used to prosecute the attacker. Victims and the public alike assume those kits are tested; when in fact there is a backlog of hundreds of thousands of untested rape kits, sitting on shelves in warehouses for months, years, even decades while perpetrators remain free to commit other sexual assaults. While hundreds of thousands of rape kits languish untested on shelves, survivors wait for justice and rapists remain on the streets. Survivors deserve better. We all deserve better. The time is now.The national campaign, "Shelved," was developed by new agency Invisible Man, founded by former Y&R creative Rachel Howald. It was created for Mariska Hargitay's Joyful Heart Foundation in partnership with Viacom Velocity.
Rape Victims Are Forgotten on Warehouse Shelves
案例简介：在美国，每 98 秒就有人遭到性侵犯。幸存者获得正义的最大障碍之一是几十年来未经测试的强奸工具包。在性侵犯之后, 选择接受彻底和侵入性法医证据收集检查的受害者 -- 通常被称为强奸工具包 -- 预计工具包将被测试，证据将用于起诉袭击者。受害者和公众都认为这些包是经过测试的; 事实上，积压了成千上万个未经测试的强奸包，放在仓库的货架上几个月、几年, 甚至几十年来，肇事者仍然可以自由实施其他性侵犯。虽然成千上万的强奸包在货架上没有经过测试，但幸存者等待正义，强奸犯仍在街上。幸存者应该得到更好的待遇。我们都应该得到更好的。现在是时候了。全国运动 “搁置” 是由新机构 “隐形人” 开发的，该机构由前 Y & R 创意人雷切尔 · 豪沃德创建。它是为 Mariska Hargitay 的快乐心脏基金会与维亚康姆速度合作创建的。
Rape Victims Are Forgotten on Warehouse Shelves
案例简介：Every 98 seconds, someone is sexually assaulted in the United States. One of the biggest barriers to justice for survivors is decades worth of untested rape kits.In the aftermath of a sexual assault, a victim who chooses to undergo an exhaustive and invasive forensic evidence collection examination-often referred to as a rape kit-expects the kit will be tested and the evidence used to prosecute the attacker. Victims and the public alike assume those kits are tested; when in fact there is a backlog of hundreds of thousands of untested rape kits, sitting on shelves in warehouses for months, years, even decades while perpetrators remain free to commit other sexual assaults. While hundreds of thousands of rape kits languish untested on shelves, survivors wait for justice and rapists remain on the streets. Survivors deserve better. We all deserve better. The time is now.The national campaign, "Shelved," was developed by new agency Invisible Man, founded by former Y&R creative Rachel Howald. It was created for Mariska Hargitay's Joyful Heart Foundation in partnership with Viacom Velocity.
强奸受害者被遗忘在仓库货架上
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Rape Victims Are Forgotten on Warehouse Shelves
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基本信息
- 广告战役： #Shelved#
- 广告品牌： Joyful Heart Foundation
- 发布日期： 2018-03-01
- 行业领域： 认证机构 , 商务服务 , 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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