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死去的男孩
案例简介：这是一个简单而残酷的概念，旨在为慈善客户 “纸莎草预防年轻自杀” 提高对儿童自杀的认识。这是慈善机构围绕令人震惊的统计数据 “英国每年有 200 多名学童死于自杀” 正在进行的工作的一部分。 自杀仍然是一个禁忌话题，这是一个人们仍然不想进行的对话。大多数人对自杀个体有先入为主的判断，但是纸莎草从经验中知道，有自杀想法的人不符合刻板印象。这个广告强调了这样一个事实，任何人都可以夺走自己的生命，甚至是你最不期望的生命。它让人们重新思考他们如何看待有自杀想法的人，扩大了谈话的范围。
死去的男孩
案例简介：This is a concept brutal in simplicity, created to raise awareness of child suicide for charity client ‘PAPYRUS Prevention of Young Suicide’. It’s part of on-going work for the charity around the shocking statistic ‘Over 200 schoolchildren die by suicide every year in the UK’. Suicide is still a taboo subject, and it’s a conversation people still don’t want to have. Most people have a preconceived judgment about suicidal individuals, but Papyrus knows from experience that people with suicidal thoughts don’t fit a stereotype. This ad highlights the fact anyone can take their own life, even the ones you least expect. It makes people think twice about how they perceive people with suicidal thoughts, broadening the conversation.
Dead Boy
案例简介：这是一个简单而残酷的概念，旨在为慈善客户 “纸莎草预防年轻自杀” 提高对儿童自杀的认识。这是慈善机构围绕令人震惊的统计数据 “英国每年有 200 多名学童死于自杀” 正在进行的工作的一部分。 自杀仍然是一个禁忌话题，这是一个人们仍然不想进行的对话。大多数人对自杀个体有先入为主的判断，但是纸莎草从经验中知道，有自杀想法的人不符合刻板印象。这个广告强调了这样一个事实，任何人都可以夺走自己的生命，甚至是你最不期望的生命。它让人们重新思考他们如何看待有自杀想法的人，扩大了谈话的范围。
Dead Boy
案例简介：This is a concept brutal in simplicity, created to raise awareness of child suicide for charity client ‘PAPYRUS Prevention of Young Suicide’. It’s part of on-going work for the charity around the shocking statistic ‘Over 200 schoolchildren die by suicide every year in the UK’. Suicide is still a taboo subject, and it’s a conversation people still don’t want to have. Most people have a preconceived judgment about suicidal individuals, but Papyrus knows from experience that people with suicidal thoughts don’t fit a stereotype. This ad highlights the fact anyone can take their own life, even the ones you least expect. It makes people think twice about how they perceive people with suicidal thoughts, broadening the conversation.
死去的男孩
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Dead Boy
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Suicide. It can happen to those you least expect.
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