Stockbroker|海报/平面|广告营销案例【ADGuider广告指南】

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股票经纪人

案例简介：EntrySummary 人们普遍认为 AA 成员是失业的流浪汉，酗酒不是一种影响受过良好教育的人的疾病。翻译 “我怎么能成为酒鬼？我有两个大学学位，我会说三种语言。酗酒者是那些住在街上的人。失业的流浪者。 “这份证明是从一个酒鬼的采访中获得的，他认为她没有生病仅仅是因为她自己对 AA 成员的偏见。受此启发，该运动旨在推翻围绕酗酒者的刻板印象，表明他们不仅仅是酗酒者 -- 他们有一个职业，一个家庭,他们和你一样。不管这种疾病让你走了多远，他们总是在那里帮忙。

股票经纪人

案例简介：EntrySummary It's common for people to think that AA members are unemployed bums and alcoholism is not a disease that affects those with a good education. Translation “How can I be an alcoholic? I have 2 college degrees I speak 3 languages. Alcoholics are those who live on the streets. Unemployed bums.” This testimonial was taken from an interview with an alcoholic who thought she didn’t have a disease just because of her own prejudice against AA members.Inspired by that, the campaign aims to overturn the stereotype created around alcoholics, showing that they’re more than just alcoholics—they have a profession, a family, and they’re people like you. And no matter how far this disease has taken you, they’re always there to help.